Kansei Engineering ( 感性 工 学 , English Kansei Engineering ) is a direction of industrial design based on the subjective feelings of the target user. The synonyms of the term are also used “emotional engineering”, “affective engineering”. Translated from Japanese, the term literally means “the psychological image of the product” [1] .
History
The term was introduced in the 1970s by the dean of the University of Hiroshima Mitsuoko Nagamachi . One of the first major projects developed in accordance with the principles of Kansi engineering was the creation by Mazda Motors of the Mazda MX-5 Miata in 1989. Based on the emotional impact on customers, the appearance of the car received positive reviews from critics, and the car itself became the best-selling open two-door car in the world [1] [2] .
Notes
- ↑ 1 2 Leonova, AB, Blinnikovar I.V. et al. Studies of the human factor in a modern computerized environment; new directions in the development of engineering psychology and ergonomics (Russian) // Bodrov V. A., Zhuravlev A. L. Problems of fundamental and applied psychology of professional activity: proceedings. - Institute of Psychology RAS, 2008. - S. 312 .
- ↑ Try on yourself. Mazda Roadster / Miata . Date of treatment March 18, 2014.