Novaya Liniya ( Ukrainian: Nova Liniya ) - Ukrainian DIY chain hypermarket chain ( Do It Yourself - “do it yourself”). The first supermarket of the network was founded by brothers businessmen Oleg and Igor Shandar in 2001. Two years later, Dragon Capital and the Swedish private equity fund East Capital were attracted to the number of shareholders. It has 16 stores throughout Ukraine. In October 2013, the New Line chain was purchased by Epicenter K, which also owns the Epicenter chain of stores .
| New line | |
|---|---|
 | |
| Type of | Private company |
| Base | 2001 |
| Founders | Oleg and Igor Shandary |
| Location |  Ukraine |
| Key figures | Kovtun Pyotr Aleksandrovich (General Director) |
| Industry | retail trade ( ISIC :47 ) |
| Products | Building materials , household goods, for the garden |
| Parent company | |
| Website | novalinia.com.ua |
The New Line company provides additional services: rental of necessary tools, sawing - cutting of materials, paint selection studio, carpet trim, inset - hanging loops, sewing curtains, delivery of goods, and, if necessary, exchange and return of goods. In separate supermarkets (in Zaporozhye and in the city of Kiev) design studios are operating again. All hypermarkets of the network have a loyalty program with a bonus system of accumulation on the card.
In 2014, Kovtun Pyotr Aleksandrovich took the post of General Director of PJSC “New Line” - a network of shopping centers in the DIY and Home Improvement format, and already in 2015 the company, under the clear leadership of Peter Alexandrovich, increased its net profit by 9 times compared to 2014 - to 231 , 46 million UAH., Net income grew by 12.9% and amounted to 3.29 billion UAH.! Under the leadership of the General Director, New Line annually opens shopping centers in new formats, adapts the assortment matrix so that each buyer can purchase any goods for home, garden, construction with comfort and is satisfied.
At the moment, the company is network No. 1 with a full online store, No. 1 with a loyalty program (1,500,000 active users in the club of regular customers) and No. 2 among DIY networks in Ukraine.
Shops
14 stores of the New Line chain are located in the cities: Boryspil , Dnipro , Zaporozhye , Kiev , Lutsk , Lviv , Odessa , Uzhgorod , Kharkov , Kremenchug , Kherson , Bucha , Shepherds .
In 2009, an online store was launched, which delivers goods throughout Ukraine.