Ticketon ( Eng. Ticket Online - “ticket online” ) is the Kazakhstan system of online sale of movie tickets and various cultural and entertainment events. The system started May 24, 2012 in the city of Alma-Ata and at the time of launch it covered 3 cinemas.
| Ticketon | |
|---|---|
 | |
| Type of | Private company |
| Base | 2012 |
| Location |  Kazakhstan : Alma-Ata |
| Industry | E-commerce |
| Turnover | $ 200 thousand / month |
| Site | Ticketon.kz |
The general director is Victoria Torgunakova [1] . Company founder Alexey Lee
Content
Key indicators
Currently, 17 cinemas in Kazakhstan are connected to the Tiketon system - 12 cinemas in Alma-Ata, 1 in Astana, 1 in Kyzylorda, 1 in Pavlodar, as well as 25 theaters. As of January 2016, more than 630,000 tickets have been sold since launch. From 20 to 30 thousand tickets are sold monthly through the system.
Basic mechanics
Ticketon has developed software that allows real-time display of the hall scheme and redeeming seats, synchronizing online sales with sales at the box office and preventing double sales to the same seats. The Ticketon system is also integrated with various ticket systems of cinemas, theaters and other facilities.
Sales channels include websites, a mobile site, mobile smartphone applications, and self-service kiosks. Monetization is carried out at the expense of the commission provided by cinemas, theaters and other institutions. In the case of movie tickets, Ticketon also charges a service charge from customers.
When buying movie tickets online through Ticketon, an SMS message containing a unique digital code is sent to the buyer on a mobile phone. The system sends the same code to the cinema box office software.
The buyer, having arrived at the cinema, shows the cashier an SMS message, and after checking the codes, the cashier prints out the tickets purchased by the client. In the movie theater database, this code is assigned the status “printed”.
When buying tickets for other cultural and entertainment events online, the buyer is also sent a bar code, which, when presented at the entrance to the event, is read by the controller using special scanners.
The system is used as an additional embedded service by such sites as Kinopoisk.ru [2] , Kino.kz [3] .
History
December 2011 - start of system development
May 2012 - the official start of online sales for 3 movie theaters in Alma-Ata: Chaplin ADK, Chaplin Mango, Illusion Maxima
November 2012 - the beginning of the connection of StarCinema - the second largest cinema network in Kazakhstan [4] , the Bekmambetov Cinema
December 2012 - connection of the State Academic Russian Drama Theater named after Lermontov
July 2013 - connecting the Arman cinema network
August 2013 - launch of mobile applications for iOS and Android
March 2014 - launch of the first kiosk for issuing online movie tickets in Kazakhstan [5]
January 2015 - the Kazakh State Academic Opera and Ballet Theater named after Abay was connected [6]
May 2015 - connection of the central stadium in Almaty and FC Kairat (football club) .
August 2015 - launch of sales for home matches of HC Barys .
September 2015 - connection of the Astana Astana Arena central stadium. Launch of exclusive sales for home matches of FC Astana in the group stage of the Champions League. Through the Ticketon system, more than 80% of all match tickets were sold online. [7]
February 2016 - connection of the State Opera and Ballet Theater Astana Opera. [eight]
February 2016 - launch of sales of electronic tickets through self-service terminals of a full cycle. The first terminals are installed in Astana.
March 2016 - connection of the Alpine sports complex Medeu
Rewards
- Forbes Kazakhstan Best Business Model Awards and PricewaterhouseCoopers Best Team Awards at Digital Communications 2012 [9]
- Victory in the KZ Start contest organized by the National Agency for Technological Development [10] [11]
- Winner in the nomination "Best Startup" in the framework of ASTEX-2013 - IT-exhibition-conference held in the framework of the VI Astana Economic Forum, organized by the Ministry of Transport and Communication of the Republic of Kazakhstan, Zerde Research Institute and ICT Development Fund [12]
- Laureate in the nomination "Site-opening of the year" of the National Internet Award.kz 2012 [13]
- Laureate in the nomination "The Best E-Commerce Technology" at the ASTEX 2014 Information Technology Exhibition [14]
Media Mention
- News News: Online sale of cinema tickets in Almaty costs only 95 tenge
- Expert Kazakhstan: Film fans feel better
- Italic: Where the Ticketon Begins
- Vox Business: Click-through Ticket
- Profit: the market does not accommodate several players
- Computerworld: Ticketon is one of the most successful startups in Kazakhstan
- ProDengi: Ticketon and Yandex. Money "announced cooperation
- Kazakhstan's e-commerce is not afraid of the crisis and is set to grow at a double-digit pace
- AWARD 2015 Man of the Year - Alexei Lee, Company of the Year - Wheels-Roof-Market
Notes
- ↑ How a small startup sold 80% of tickets for all Champions League matches. Computerworld.kz
- ↑ Kinopoisk Kazakhstan
- ↑ Kino.kz
- ↑ Kino.kz - Film Events of Kazakhstan
- ↑ The first movie ticket kiosk in Kazakhstan appeared in the Chaplin ADK cinema
- ↑ Opera and Ballet Theater switches to electronic tickets
- ↑ Over 7 thousand tickets per hour sold for Astana matches
- ↑ Astana Opera expands the possibilities of electronic sale of bioethos
- ↑ Forbes.kz: Ice has broken!
- ↑ Forbes.kz: Google shared its experience with innovators from Kazakhstan
- ↑ Kazakhstanis going to study in Silicon Valley
- ↑ Ticketon.kz celebrated its first anniversary
- ↑ AWARD.KZ Laureates Named
- ↑ 3200 people visited ASTEX exhibition and conference of smart technologies in Astana - BNews.kz