Allegro Group Ukraine is a holding in the field of electronic commerce of the Ukrainian Internet space. Included in the Naspers group.
| Allegro Group Ukraine | |
|---|---|
 | |
| Type of | private company |
| Base | 2007 |
| Location |  Ukraine |
| Website | http://www.allegrogroup.com.ua/ |
Content
- 1 Projects
- 2 Company Timeline
- 2.1 2011
- 2.2 2012 year
- 2.3 2013 year
- 2.4 2014 year
- 2.5 2016 year
- 3 notes
- 4 References
Projects
In Ukraine, the Allegro Group includes the following projects:
- Aukro.ua (existed until October 1, 2016) - a trading platform in the form of an auction;
- OLX.ua (formerly Slando.ua ) - a portal of free classified ads for individuals;
- Prom.ua - an all-Ukrainian shopping center on the Internet, an aggregator for other online stores;
- PayU - a processing center that provides payment solutions for online businesses;
- Vcene.ua - a site for selecting products and comparing prices of online stores in Ukraine.
Company Timeline
2011
- In 2011, the revenue of Allegro Group Ukraine amounted to 25 million US dollars [1] . According to Forbes magazine rating , Ukraine has become the best indicator among online trading services.
2012
- A single display advertising sales department has been created [2] .
- Allegro Group announces the closure of the Emarket project [3] . All users were finally transferred to Slando at the beginning of 2013 [4] .
- Several holding projects become winners of the “Favorites of Success” rating [5] . Prom.ua - in the category “Internet catalog of companies, goods and services” [6] , Slando - in the category “Marketplace” [7] , Aukro.ua - in the category “Internet auction” [8] .
2013
- Launching the retargeting service on the sites Slando.ua, Vcene.ua and Prom.ua [9] . Product retargeting allows you to accurately determine the product preferences of each user [10] .
- Combining Slando with the Russian project Avito.ru [11] .
- Allegro Group Ukraine projects are nominated for the First Ukrainian E-Commerce Award “Ukrainian E-awards”. The ModnaKasta project won the Breakthrough of the Year nomination. Aukro.ua, Prom.ua projects in the categories of “Marketing Campaign” and “Innovative Solution” [12] became laureates of the award.
2014
- In April, Slando rebranded in Belarus [13] and Kazakhstan [14] . The project has joined the international OLX group.
- According to the results of the Second All-Ukrainian award in the field of electronic commerce "UkrainianE-awards", the Slando project became the winner in the Breakthrough of the Year nomination " [15]
2016
- October 1 - Aukro.ua project closed. [16]
Notes
- ↑ At the beginning of the big bang. Top 15 Internet Companies
- ↑ Allegro Group Ukraine created a single sales department and began to sell display ads
- ↑ Allegro Group closes emarket.ua service
- ↑ Emarket will become part of Slando
- ↑ Allegro Group Ukraine - company profile
- ↑ The results of the 2012 integrated assessment vote "Internet catalog of companies, goods and services"
- ↑ The total results of the 2012 voting according to the integrated assessment “Marketplace”
- ↑ The results of the 2012 voting according to the integrated evaluation of “Internet auction”
- ↑ Allegro Group set a goal
- ↑ Allegro Group launches retargeting on its sites
- ↑ Avito teamed up with competitors
- ↑ Summary / UKRAINIAN E-COMMERCE AWARDS Archived on August 31, 2013.
- ↑ Slando.by becomes OLX.by
- ↑ Kazakhstan site of announcements Slando.kz merged with OLX group
- ↑ Ukrainian E-commerce Awards Archived on December 28, 2015.
- ↑ Aukro.ua will close on October 1 - News - IGate.com.ua
Links
- Allegrogroup.com.ua (archive)