Unique visitor ( eng. Unique visitor ) - a non-repeating user with unique characteristics and logged on to the site for a certain period of time. Under the time interval most often refers to a calendar day. The unique characteristics of the user are the totality of the data that makes it possible to distinguish one user from another: IP address , browser , registration data. Each user is considered unique if, upon entering the site, his combination of data differs from others. When a user visits the site again, he is no longer considered unique, and his visit is considered a viewing. At the same time, if the same user visited the site several times under different browsers or using different computers, then his visits will be considered unique.
The number of unique visitors is one of the main parameters of web analytics in quantitative research of the site’s audience .
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How to determine the uniqueness of a visitor
The system of accounting statistics of visits, or simply counters, allows you to determine the number of unique users who came to the site. Also, with their help, you can get information about exactly how they got to the site or how many pages they viewed. Identification by IP address is considered to be a rather accurate method; you can track unique users by cookie marks or registration data.
Why count unique visitors
A unique visitor is, first of all, not a real person, but some abstract concept, which can be called a unit of measurement of site traffic. The unique visitors recorded by the counters are not customers or buyers by default, however, the data about them helps to monitor the effectiveness of the site as a whole. A large number of unique visitors is considered one of the important indicators of success: this means that work to improve and optimize the site is being carried out in the right direction, and budget funds are being spent rationally. Data on unique visitors can make a significant contribution to the cost of a site when it is sold. Since the counters cannot guarantee the absolute accuracy of the data on the number of unique visitors, their number will not coincide with the number of real people who visited the site. However, such indicators are considered the most objective for displaying the effectiveness of website promotion. The number of unique visitors is a fundamental criterion for choosing a site for advertisers. When placing advertisements on one or another site, the advertiser must be sure that the greatest number of people can potentially click on his link or banner . The higher the unique visitors rate, the more expensive it will cost to advertise on such a site.
Ways to Increase Unique Visitors
There are 2 types of events aimed at increasing the number of unique website visitors:
- interaction with real Internet users;
- automatic wrapping of counters.
Increasing the number of unique users through interaction with them through a variety of social media, advertising or personal attraction is considered the most effective and transparent. Representation of the site in all popular social networks or microblogging services allows you to interact with target groups and post materials that are guaranteed to attract visitors. Creating subscriptions and newsletters allows you to interact with users through e-mail, and contextual links or advertising directs visitors to other resources or sites to the site. With automatic wrapping, the main attention is paid to increasing the numerical indicators on the meters. Such cheating can help increase the site’s rating or its place in the catalog, and in some cases even deceive the advertiser or partner. An increase in the numerical data on the counters is achieved with the help of special scripts that can simulate a visit to the site with various combinations of “user data”, or with the help of real people working for the site owner. Cheating counters is considered a dishonest event and can entail a variety of sanctions from both systems and real people, in addition, these actions are very harmful to the reputation of the site or company. Clickbait is also a way to increase the number of unique visitors. [one]
Notes
- ↑ Ways to cheat views (Russian) (February 12, 2018). Date of appeal October 24, 2018.
Links
- Definition of: unique visitors // PC Magazine Encyclopedia
- [one]