RU.FM

The RU.FM radio station sounded at a frequency of 94.8 MHz on November 15, 2010 at 14:00, when the My Family radio station ceased to exist on the same frequency. Together with the promotion at www.ru.fm, an Internet site was launched through which radio listeners could independently download audio files with songs that they want to hear on the air. The website itself also broadcast three audio streams under the brands RU.FM Pop, RU.FM Rock and RU.FM Hip-Hop ^[3] .

At the end of February 2011, the founders of the radio station Andrei Makarov and Marcel Gonzalez left her, and in April 2011 her musical content changed. Now in the rotation there was music only in Russian, the emphasis was on the songs of young domestic artists who are not in rotation at other stations. This summer, the station conducted an advertising campaign, placing it in the magazines OK and Biography ^[4] .

Since the end of 2011, RU.FM (94.8 FM) has adjusted its musical content and declared itself a “musical opposition”, putting forward its own version of the further development of Russian pop music ^[5] .

In the summer of 2012, the station organized a series of summer parties on the Gipsy summer terrace, and in the autumn, a disco was held at the Stadium Live club. RU, where Pauline Gagarina , bands “ Band'Eros ”, Caste, “Nerves” , Batishta, Irakli performed ^[6] . On June 1, 2012, a joint action of the multimedia project "Red Star" and the radio station RU FM started ^[7] .

At the end of February 2013, Multimedia Holding was considering the possibility of selling the RU.FM frequency, with the employees of the radio station, documents on dismissal were signed by agreement of the parties. Among the potential buyers were mentioned structures representing the Russian Orthodox Church and the Vera Internet radio project (its founder is the ANO radio channel Faith, Hope, Love, created on the initiative of private philanthropists and the Thomas Center Foundation ^[8] ).

On July 22, 2013, the station's program director becomes Andrei Chizhov ^[9] , and therefore RU.FM's format is changing: now it is a mixture of pop and rock music, mainly from the 1990s and early 2000s . Along with the change of format, new presenters appear on the radio station, among them Alla Dovlatova and Ivan Tarelkin.

The radio station completed its broadcast on February 9, 2014 at 23:52. The last song in the station’s official rotation was Yuri Shatunov’s song “White Roses”, then in the last minutes of the day the waltz “Blizzard” by Georgy Sviridov sounded.

On December 5, 2013, Interfax reported that the frequency of RU.FM broadcasting would be acquired for the new radio station, Radio Moscow Says , led by journalist Sergei Dorenko . An agreement with the Moscow government on the use of the Moscow Says brand (the so-called radio station broadcasting at a frequency of 92.0 MHz) was reached ^{[10] [11] [12]} . The new radio station began broadcasting on February 10, 2014 at 7:00.

According to TNS, the proportion of RU.FM listeners in the total number of listeners of the radio from October 1 to December 23, 2012 was 0.4%, on average 160 minutes per week, the accumulated daily number of listeners in the audience 12+ is 124 thousands of people. Thus, over the 2 years of its existence, the station was not able to rise from the bottom of the rating ^[8] . In the following months, the radio station showed an increase in audience, which at the time of the restart was 144 thousand people per day with weekly listening in the amount of 155 minutes ^[1] , by the end of the year after reformatting the station, the share and weekly listening increased to 0.7% and 191 minutes, respectively ^{[ 1]} .

• Andrey Chizhov
• Alla Dovlatova
• Ivan Tarelkin

Former Leaders

• Zhenya Komarov
• Anya Selezneva
• RotoFF (bass player of the group Meaning Hallucinations )

• Pioneer morning (also goes on Pioneer FM radio)
• SMS Caprice
• The show of Alla Dovlatova

Archive

• Official site
• State of the radio General producer of RU FM about musical opposition, show business stagnation and songs for Abramovich // Afisha Journal