The first Yandex logo appeared in 1996 [1] on the Yandex.Site and Yandex.CD products, even before the search engine of the same name was announced. The logo was home-made and was created by analogy with the logo of the parent company CompTek [1] .
Yandex logo in 1996 | Comptek |
Since 1997, the logos for Yandex have been drawn by Artemy Lebedev Studio - since then four of its variants have been released, and, starting from version 3.0, the brand is typed in Cyrillic (Yandex was replaced with Yandex).
At present, the fourth version is operating, which is freely inclined in Russian [2] .
Content
Holiday Logos
On holidays, birthdays of famous people and other major events, Yandex replaces its logo with illustrations related to these events [3] . The tradition of using holiday logos has been in the company since 2005 [4] .
- Examples
- On April 1, 2009, the 200th anniversary of the birth of Gogol was marked by the renaming of Yandex into Gogol with the slogan “200 years on Yandex” [5] .
- On September 1, 2010, on the Day of Knowledge, the texture of letters changed, and the slogan “There is everything” was changed to “Nibble!” [6] .
- On September 23, 2011, on its birthday, Yandex presented its logo in the form of a Russian passport [7] .
- February 17, 2012 on the occasion of the 200th anniversary of Charles Dickens , the background of the logo changed, and the writer's signature was placed on the site of the company's motto [8] .
- December 21, 2012 on the estimated day of the end of the world only fragments of letters remained at the place of the logo [9] .
- January 17, 2013 the 150th anniversary of the birth of Konstantin Stanislavsky was marked with a logo with his portrait and the words “ I do not believe ” [4] .
- January 25, 2013 in honor of the 75th anniversary of Vladimir Vysotsky came out a musical logo [3] .
- On February 14, 2013, an interactive logo was released in the form of a chamomile flower for fortunetelling “loves - does not like”, an envelope was located a little higher, when clicked, a greeting card could be sent [10] .
- On April 1, 2013, under the “slipping” letters, there was a banana peel, followed by a comma, and at the bottom there were cells for entering five letters, the first was already “b”, and after them there was an exclamation mark. The correct answer was the word banana.
- On July 25, 2013, Yandex repainted the logo in a completely black color due to reports of the death of Ilya Segalovich [11] .
- On August 6, 2013, Yandex timed the logo to the 85th anniversary of the birth of Andy Warhol . The place of the familiar logo was taken by six letters "I", painted with watercolors of various colors.
- On December 31, 2013, instead of the Yandex logo, there was a piano. It was shown where to click. The song “A Christmas tree was born” sounded.
- On April 1, 2014, instead of the word Yandex, there was a fly and slippers or a newspaper. The fly was running away, but it was possible to catch it.
- On April 21, 2015, in honor of Ivan Kulibin’s birthday, the Yandex logo was a working mechanism.
- On the days of cities, Yandex issues logos, which are the following: the first version is the pronoun "I", to the right is the heart, below is the name of the city; another version is the pronoun “I”, to the right is the heart, and to the right is the name of the city. It is usually displayed within a city or region. Reminds logos of the 2013 series.
See also
- Google logo
Notes
- ↑ 1 2 When we say Yandex, we mean Yandex
- ↑ Fourth version of the Yandex logo
- ↑ 1 2 “Yandex” dedicated to Vysotsky the musical logo ““ Yandex “... often produces thematic logos dedicated to various important events”
- ↑ 1 2 Yandex celebrated the anniversary of Stanislavsky with the logo “I don't believe!”
- ↑ Yandex became Gogol
- ↑ Yandex holiday logo
- ↑ Yandex celebrates its birthday with a festive logo (inaccessible link) . Date of treatment March 4, 2013. Archived on August 8, 2012.
- ↑ Google and Yandex celebrate Dickens’s 200th anniversary with festive logos (inaccessible link) . Date of treatment March 4, 2013. Archived on June 20, 2013.
- ↑ Yandex logo did not survive the end of the world
- ↑ Google and Yandex celebrated Valentine's Day with special logos (inaccessible link)
- ↑ Yandex repainted the logo in black due to the death of Segalovich
Links
- Holidays on the Yandex homepage
- On the official site
- Yandex logo on the website of Artemy Lebedev Studio
- Logos of Yandex for the holiday
- Yandex festive logo