Periodicity: weekly
Language: Russian
Publisher: Publishing "Business World"
Publishing history: from 1995 to 2012
Chief editor: from July 2008 to 2012 - Sergey Yurlov
Tourism and Recreation is the only weekly travel magazine in Russia. It was published from 1995 to the end of 2012 in the publishing house “Delovoy Mir” (one of the largest Russian media companies specializing in advertising and informational publications). According to TNS Gallup Media, the audience of one issue of the magazine “Tourism and Recreation” in different years ranged from 299,000 to 379,700 people [1] , and the total number of readers of the first 500 issues of the magazine was 194,750,000 people [2] . Since January 1, 2013, the issue of the journal has been suspended [3] .
Content
Journal Contents
The magazine “Tourism and Recreation” consisted of article and advertising blocks, the ratio of the number of article pages and advertising in different years changed, as did the volume of the publication. In each issue of the journal there were regular headings “From the Editor” (column of the chief editor), “News”, “Seven” (selection of objects or events united by a common theme), “Panorama” (a reversal photo with a description of the details), “Orders and customs "," Place of Action ", as well as review articles on countries, regions or cities. One of the last rubrics of the magazine was the “Details” column, which published unusual photos taken during journeys by readers of the magazine.
Each issue of the magazine was dedicated to a specific topic. For example, periodically prepared numbers about the resort, active, recreational rest, culinary traditions and holidays of different countries. Some issues of the magazine were dedicated to a particular country or region. Once a quarter there were specialized issues of the magazine dedicated to air travel and hotels.
Spread
The magazine was distributed in Moscow and the Moscow Region (98% and 2% of the circulation, respectively). The main part of the circulation was distributed free of charge from the racks installed in the offices of travel agencies, beauty salons, popular restaurants, shopping, entertainment and business centers. A small part of the circulation was sent for sale at the kiosks of the Press Center network and other retail outlets specializing in periodicals. Also, the PDF version of the magazine was available free of charge on the website of the Delovoy Mir publishing house and on other portals [4] .
Interesting Facts
We can assume that the magazine "Tourism and Leisure" recognized the independence of the autonomous region of Catalonia from Spain ahead of schedule. If the articles or paragraphs of the permanent headings dealt with the cities and sights of the autonomy, in the footers and subheadings Catalonia was referred to as “Country”.
Electronic version
Articles from the magazine "Tourism and Recreation" were published on Travel.dmir.ru website of Business World Online . In 2013, the site was sold. A few months later, the new owners ceased support and development of the media asset. The site team decided to continue the business and restarted the project under the Top Travel Agent brand on the site toptouragent.com .
Notes
- ↑ About Edition / Audience. Ratings (unavailable link)
- ↑ Magazine "Tourism and Leisure" has released the 500th anniversary issue
- ↑ Suspension of the release of the magazine “Business World. Tourism and recreation " (Inaccessible link) . The date of circulation is January 14, 2013. Archived January 28, 2013.
- Pressa.ru Unsolved (inaccessible link) . The date of circulation is January 14, 2013. Archived September 2, 2013.
Links
- Top Travel Agent (rus.)