Rice is the largest restaurant chain in Rostov-on-Don [1] and the Southern Federal District [2] . In the Rostov Region , this network is located in Rostov-on-Don, Shakhty , Taganrog , Novocherkassk , Aksai . In the Krasnodar Territory - in Krasnodar, Sochi, Adler. Volgograd region - Volgograd. As of January 2018, 37 Rice restaurants are operating [3] . The central office of the network is located in Rostov-on-Don.
Restaurant chain "Rice" | |
---|---|
Base | 2006 |
Location | Rostov-on-Don |
Industry | catering business |
Site | rris.ru |
Content
History and development dynamics
In 2006, the very first restaurant “Ris” opened on the main street of Rostov-on-Don - Bolshaya Sadovaya .
In 2010, the Ris restaurant chain became the largest restaurant company in Rostov-on-Don both in terms of the number of establishments and their total area, number of places and number of employees. At the same time, “Rice” was recognized as the most popular restaurant concept of the Don region. [four]
At the end of 2010, the Ris restaurant chain went beyond the boundaries of the Rostov region, opening restaurants in Sochi, on Kurortny Prospect . According to local experts, “Rice” is a strong player in the catering market, which will seriously compete with the players in the Krasnodar Territory. This is due both to the low prices of the restaurant chain and the successfully chosen location of the new establishments, ”wrote the magazine Business District [5]
In 2011, the first "Rice" appeared in Krasnodar . In April, the second Sochi restaurant of the Rice chain began operating. Starting in September of the same year, the Ris chain opened monthly for one new establishment in different districts of Rostov-on-Don and the first restaurant in Aksai . By the end of 2011, the total number of all establishments of the South-Russian restaurant chain Rice reached 30.
In 2012, restaurants began operating in Azov , Anapa , Adler , Bataysk, Tuapse [6] and Novorossiysk [7] .
In 2016, a restaurant began operating in Volgograd.
Concept
The main idea of the first "Rice" was to include the most popular dishes of countries and regions in the restaurant menu, where rice is grown and widely used in national culinary: Southern Europe, Central Asia and the Far East. All these countries and regions are united by the very widespread use of rice as the main grain crop. And it was rice that became the emblem of the restaurant, and an important element in the interior design. "Rice" network menu now includes more than 350 dishes [8] [ significance of fact? ] . “In the establishments of the network there are the same menus and prices, interior and exterior design” - they write “Restaurant statements”. [9]
In 2009, 2010 and 2011 there were several publications about the South-Russian restaurant chain Rice in Russian and international specialized magazines: Restaurant News, Metro Menu, Food Service. According to their authors, the main reason for the success of "Rice" was a carefully thought-out, polished concept; comfortable, recognizable interior; a wide selection of high-quality and varied drinks and dishes at a single, very affordable price; as well as quality service. In addition, in all the establishments of the network, not only a single menu is valid, but uniform cooking technologies are strictly observed, so that their taste is identical in all establishments and cities . In 2013, the Ris restaurant chain ranked first in the rating of restaurant holdings in Rostov-on-Don [10] . In October of the same year, the Ris restaurant chain presented a new menu in the newly opened restaurant in Rostov-on-Don. The composition of the new menu reflects, according to the old concept, the traditions of the five cuisines of the world: Japanese, Italian, Chinese, Thai and Uzbek. .
Incidents
- In October 2011, in Taganrog, several people received salmonellosis in the restaurant; The conducted epidemiological investigation revealed a number of violations of sanitary and epidemiological legislation [11] . In September 2014, the restaurant “Rice” in Aleksandrovka was disconnected from the water supply, which installed sewage grease traps in the water well [12] [13] .
Interesting Facts
- In April 2011, the Moskovsky Komsomolets newspaper reported that one of the new catering establishments of the RIS restaurant chain could be opened in the building of the famous Rostov Toilet on Gazetnyi [14] .
Notes
- ↑ LARGEST RESTAURANT COMPANIES. Rostov-on-Don - Business District
- ↑ Article - The largest restaurant company in the South of Russia (Inaccessible link) . Circulation date October 18, 2012. Archived May 23, 2012.
- ↑ Restaurants - Rice restaurant chain
- ↑ The largest restaurant companies. Rostov-on-Don - Business District
- ↑ LARGEST RESTAURANT COMPANIES. Rostov-on-Don - Business District
- ↑ A round-the-clock restaurant "Rice" was opened in Tuapse
- ↑ The first "Rice" opened in Novorossiysk
- ↑ Autumn offer - Menu - Rice restaurant chain
- ↑ Cooking in a new way
- ↑ Rating restaurants in Rostov-on-Don
- ↑ Sushi bar "Rice" after poisoning visitors reopened . AiF- Rostov-on-Don (November 3, 2011).
- ↑ Natalia Gusachenko. Rostov Vodokanal disabled "Rice" in Aleksandrovka . DonNews (October 3, 2014).
- Ростов Rostovvodokanal re-blocked access to the sewage for the Rice restaurant . RBC Rostov (October 31, 2014). The appeal date is November 7, 2014.
- ↑ Resnik S. To eat or not to eat? That is the “RICE”! // Moscow Komsomol member on the Don. - 2011. - 7 Apr