Virus video - video that is distributed by Internet users through voluntary posting on their pages, resources, as well as through the “share with a friend” function. This is usually done through websites , social media and e-mail .
Viral video is often humorous and is shot in a scenario similar to television comedies, although it may simply contain a successfully captured moment or an absurd situation. An example of a viral video in Russia can be considered a video called “Yaz”, which in the first week gathered a huge number of views and gained even more popularity after Internet users made numerous skits and remixes of this video.
The proliferation of camera phones has allowed amateurs to shoot many videos. The availability of low-cost or free video editors, as well as publishing platforms, makes it possible to make videos shot on a mobile phone viral and distribute it via e-mail or websites, as well as between phones via Bluetooth or MMS . These amateur videos are generally non-profit, designed to be viewed by friends or family. Videos often become viral unexpectedly, so even with targeted shooting of a video of this type, the viral effect is not always achieved.
Content
History
The ideas and human behavior that makes videos viral have been known to mankind since prehistoric times, their sociological aspects are studied in the context of mimiotics and semiotics. Viral video is distributed with the so-called word of mouth effect, which is widely used by marketing companies. People more often trust what is passed on by word of mouth, without the help of artificial “seeding,” and this is how a viral video spreads.
The first distribution channels of this type of videos were Youtube , Funny or Die (Eng.) And others, now almost any video hosting contains a selection of viral videos, before that such videos were sent by e-mail. One of the very first viral videos - “ The Spirit of Christmas ” was filmed in 1995. In 1996, the video “Dancing baby” appeared, this video was released as an example of 3D visualization of characters.
Viral video usually contains some kind of clue, the essence that attracts the attention of viewers. Such leads can continue to spread on the Internet even outside the video itself, turning into a meme . Some of these videos are classified as Challenges . Recently, due to the fact that digital technology has become available to everyone, there has been a surge in viral video, mainly on sites such as Youtube .
Social manifestations
Internet Celebrities
Websites such as YouTube often create online celebrities , people who have become popular thanks to the videos they make at home, and more. Sometimes the widespread distribution of such videos has unexpected consequences: thanks to videos from various sources that spread virally, many Internet celebrities have become popular in real life.
Promotion of bands and music
Youtube played a big role in the career of many musicians. Many, both independent musicians and large companies, use video hosting to promote video. The Free Hugs Campaign video campaign, which used the music of Sick Puppies , brought popularity to both the company and the group, and triggered the appearance of such promotions around the world.
Education
Viral videos are often used for educational purposes. In March 2007, school teacher Jason Smith created TeacherTube , a site that now has over 54,000 instructional videos available.
Sites hosting viral videos
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See also
- Internet meme
- Positive feedback
- Viral marketing