Wenlock and Mandeville are the official mascots of the 2012 Summer Olympic and Paralympic Games in London in the UK [1] . The talismans were unveiled on May 19, 2010 [2] , and this was the second time (after the Vancouver Miga, Kuatchi, Sumi and Mukmuk) when the Olympic and Paralympic talismans were unveiled simultaneously. The talismans were created and developed by Iris, a London-based creative agency [1] [3] . Wenlock and Mandeville are two animated drops of steel from a steel plant in Bolton [2] . Wenlock is named after the town of Mach Wenlock in Shropshire , where competitions were held are the predecessors of the modern Olympic Games, and Mandeville - in honor of the Stoke-Mandeville Hospital in the county of Buckinghamshire , which originally organized the Stoke-Mandeville Games that became the forerunners of the Paralympic Games [2] .
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Content
Description
According to legend, Wenlock and Mandeville were formed from drops from the smelting of the last beams of the Olympic stadium . The polished steel, which is their skin, allows them to reflect the personality and performances of the people they meet. One eye of the mascots symbolizes the camera lens, and the yellow lights on their heads symbolize a London taxi .
Wenlock
The name Wenlock comes from the name of the city of Mach Wenlock in the English county of Shropshire, where the Venlock Olympic Games Society held its first Olympic Games in 1850, which in the UK is considered a source of inspiration for the modern Olympic Games. Wenlock has five friendship bracelets on his wrists, each bracelet has the color of the Olympic ring (yellow and blue on the right hand, black, green and red on the left, if counted from the shoulder). Three tops on the head symbolize three places on the podium. The drawing on the body with the game logo symbolizes the whole world, who arrived in London in 2012. The shape of the front of the head represents the shape of the roof of the Olympic Stadium.
Mandeville
The name Mandeville is taken from the name of the Stoke Mandeville Hospital in the eponymous village in Aylesbury in the county of Buckinghamshire in England, which organized the Stoke Mandeville Games in 1948, which were competitions for wounded soldiers. They are considered in the UK as inspiration for the Paralympic Games.
Animation
British children's writer Michael Morpurgo He wrote the concept of the story, using Wenlock and Mandeville, to create an animated film called Out of a Rainbow in the London office of the Beijing company Crystal CG [4] [5] [6] . This film was created as part of an overall series of projects about mascots in anticipation of the games [2] .
Adventures on the Rainbow, continued from Out of the Rainbow, was released on March 1, 2011. This episode of their story was published on Twitter and Facebook mascots, as well as on their website. In this video, Olympic guests appear: Phillips Aidov , Shanase Reed and Thomas Daily ; as well as Paralympics: Eleanor Simmonds and Mandip Sehmi [7] [8] .
The third part, “Saving the Rainbow,” describes the next adventure of the talismans, in which they save the rainbow. The fourth and final short episode, Rainbow at the Games, describes the couple’s latest adventure - how they prepare for the biggest summer competition of 2012.
Comics
Wenlock and Mandeville appeared in the comic book The Beano in number 3601, and the strip painted by Nigel Parkinson and written by Rain Havan, continued to be released until the start of the Olympics in July 2012. [9]
Reviews
Following the launch of the mascots, Creative Review noted: “Both of the mascots are in the spirit of digital technology. I must say, we think that they look good ... ” [10] . In other publications, a similar design was met with some contempt. One journalist suggested that the couple was the product of “a drunken night between telepuziki and far away ” [11] . Others compared talismans to Izzy , the mascot of the 1996 Summer Olympics , critically acclaimed by the public [12] . There were also comparisons with Kang and Kodos from the cartoon The Simpsons [13] . However, it was noted that children from the target audience (from 5 to 15 years old) will find the duet attractive [14] .
Notes
- ↑ 1 2 Gibson, Owen . London Olympics 2012: Meet Wenlock and Mandeville, drips off the old block , The Guardian (May 19, 2010). Date of treatment May 20, 2010.
- ↑ 1 2 3 4 London 2012 unveils Games mascots Wenlock & Mandeville , BBC News (May 19, 2010). Date of treatment May 19, 2010.
- ↑ iris worldwide | London 2012 Mascots . Irisnation.com. Date of treatment May 16, 2012. Archived October 1, 2012.
- ↑ The London 2012 mascots unopened (link not available) . London 2012 (May 19, 2010). Date of treatment May 20, 2010. Archived May 21, 2010.
- ↑ animates London 2012 Mascots (link not available) . Crystal CG. Date of treatment May 16, 2012. Archived March 27, 2011.
- ↑ Organization (inaccessible link) . Crystal CG. Date of treatment May 16, 2012. Archived April 13, 2010.
- ↑ London 2012 Mascots - 'Adventures on a Rainbow' - Wenlock and Mandeville! . YouTube (February 28, 2011). Date of appeal May 16, 2012.
- ↑ London 2012 News - Top Stories Videos & Photos | Olympicorg
- ↑ Beano Comic Issue 3601 . The beano . Date of treatment May 5, 2012. Archived October 1, 2012.
- ↑ Wenlock & Mandeville: London's Olympic mascots . Creative Review. Date of treatment May 16, 2012. Archived October 1, 2012.
- ↑ “Behold the One-Eyed Compromise Monster” , Globe and Mail , 21 May 2010
- ↑ Rhone, Nedra Atlanta's Olympic mascot meets its ugly match . ajc.com (May 21, 2010). Date of treatment May 16, 2012. Archived October 1, 2012.
- ↑ Alpert, Emily London Olympics: Making sport of mascots Wenlock, Mandeville . Los Angeles Times (July 26, 2012). Archived on October 1, 2012.
- ↑ Interview: London 2012 Olympic mascots' creator discusses their design - News - Digital Arts . Digitalartsonline.co.uk. Date of treatment May 16, 2012. Archived October 1, 2012.