noitulovE (the word “Evolution”, on the contrary, the Russian. Evolution ) is a British television commercial , released by Diageo in 2005 to promote Guinness Draft Stout . The video became the basis of an advertising campaign worth 15 million pounds sterling , aimed at men aged 20 to 30 years. In the advertisement, in the reverse order, shows the journey of the three characters from the fish to the modern man before they try Guinness in a London pub. The movie, worth 1.3 million pounds, was created by the advertising agency Abbott Mead Vickers BBDO , and the director was Daniel Kleinman. Kleinman Productions and Framestore CFC also participated in the project. The premiere of the commercial on British television took place on October 3, 2005.
noitulovE was the fifth in the Good Things come to those who wait series, and its premiere ended a four-year hiatus in the release of this series. Advertising received good reviews and brought the financial success of the company. She received more than 30 awards from various professional organizations involved in the advertising and television business, becoming the most titled commercial in 2006. The impact of advertising on sales in the UK was so great that while the profits of most beer companies fell, Guinness announced a significant increase in their income. At the same time, Guinness sales reached its highest level and the company took the leading place in terms of sales and income in the region. This success is largely due to the success of the noitulovE commercial.
Awards and nominations
Art Directors Club Awards [1]
- Silver - Special Effects
- Distinctive Merit - Cinema-Over 30 Seconds
- Distinctive Merit - TV-Over 30 Seconds
- Distinctive Merit - Editing
- Distinctive Merit - Art Direction
- Distinctive Merit - Music & Sound Design
Australian Effects and Animation Festival [2] [3]
- Winner - Best Commercial
British Television Advertising Awards [4]
- Gold - Alcoholic Drinks
- Silver - Best Over 60 Seconds
- Silver - Commercials Shown in Cinema and on TV
BTAA Craft Awards [5]
- Winner - Best Crafted Commercial of the Year
- Winner - Best Direction (Daniel Kleinman)
- Finalist - Best Computer Animation
- Finalist - Best Use of Recorded Music
- Finalist - Best Video Post Production
Cannes Lions International Advertising Festival [6]
- Winner - Grand Prix (Film)
Clio Awards [2] [7]
- Gold - TV / Beverages Alcoholic
- Gold - TV / Direction
- Silver - Visual Effects
Cresta Awards [8]
- Winner - Grand Prix (Television)
D & AD Global Awards [2] [9]
- Yellow Pencil for Special Effects in the TV and Cinema Crafts
Epica Awards [10]
- Winner - Epica D'Or (films)
Eurobest Awards [8]
- Gold - Alcoholic Drinks
Golden Award of Montreux [8]
- Winner - Gold Award (Best in show)
- Gold - Beverages (Alcoholic)
- Gold - Humour
Gunn Report [11]
- Winner - Most Awarded Commercial in the World
IAPI Shark Advertising Awards [12]
- Gold - Alcoholic Drinks: Beer
- Gold - Best Post Production / Special Effects
Imagina Awards [2] [3]
- Winner - Special Jury Prize
International ANDY Awards [13]
- Winner - Best in Show (GRANDY)
International Food And Beverage Creative Awards [14] [15]
- Winner - Alcoholic Drinks (Television)
- Winner - Television (Overall)
London International Awards [16]
- Winner - Beverages - Alcoholic (Television / Cinema)
- Winner - Special Effects (Television / Cinema)
- Winner (Disqualified) [17] - Original Music with Lyrics
- Finalist - Animation, Computer
- Finalist - Editing
- Finalist - Humor
Midsummer Awards [18]
- Gold - Alcoholic Drinks
- Gold - Best Animation
- Gold - Best Post Production
- Silver - Best Use of Music
The One Show Awards [19]
- Gold - Consumer Television
4th Visual Effects Society Awards [20]
- Winner - Outstanding Visual Effects in a Commercial
Notes
- ↑ ADC Announces Winners of 85th Annual Awards . (press release) . Art Directors Club (17 April 2006). The date of circulation is January 26, 2008. Archived September 30, 2012.
- ↑ 1 2 3 4 June 2006 News . Framestore CFC (accessed via Internet Archive ) (June 25, 2006). The appeal date is August 25, 2008. Archived October 18, 2006.
- ↑ 1 2 Imagina that! UK Screen Association News (4 February 2006). The date of circulation is January 26, 2008. Archived September 30, 2012.
- ↑ Error in footnotes ? : Invalid
<ref>; no text forcasestudyfootnotes - ↑ 2006 Craft Award Winners . British Television Advertising Awards. The date of circulation is January 26, 2008. Archived September 30, 2012.
- ↑ Guinness ad tops in Cannes, Chicago Sun-Times (June 27, 2006). The appeal date is January 26, 2008.
- ↑ Clio Awards Winners 2006 . (press release) . Clio Awards (16 May 2006). The date of circulation is January 26, 2008. Archived September 30, 2012.
- ↑ 1 2 3 noitulovE detail summary . AdForum.com. The date of circulation is January 26, 2008. Archived September 30, 2012.
- ↑ 2006 Awards Entry . D & AD Global Awards. The date of circulation is January 26, 2008. Archived June 25, 2008.
- ↑ Error in footnotes ? : Invalid
<ref>;Epicatext not specified for footnotes - ↑ Gunn, Donald. The Gunn Report and Showreel of the Year (8th edition). - Holbrook: FlaxmanWilkie, 30 November 2006. - ISBN 978-0-9551646-1-3 .
- ↑ Winners list 2006 (PDF). IAPI Shark Advertising Awards. The date of circulation is January 26, 2008. Archived March 25, 2007.
- ↑ 2006 GRANDY $ 50,000 Winner . International ANDY Awards (25 March 2006). The date of circulation is January 26, 2008. Archived September 30, 2012.
- ↑ List of FAB Award Winners 2006 (PDF) (not available link) . International Food And Beverage Creative Awards. The appeal date is August 15, 2011. Archived November 4, 2009.
- D AMD BBDO.
- ↑ 2006 Winners . London International Awards. The date of circulation is January 26, 2008. Archived September 14, 2007.
- Awarded "Originally assigned to Abbott Mead Vickers BBDO, Guinea for " NoitulovE " . However, it’s not true. was specifically created for the entered commercial. The London International Awards Authority . Archival copy of September 14, 2007 on the Wayback Machine.
- ↑ List of Midsummer Awards Winners 2006 . Midsummer Awards (14 July 2006). The date of circulation is January 26, 2008. Archived September 30, 2012.
- ↑ Winners 2006 (inaccessible link) . One Club / One Show. The date of circulation is January 26, 2008. Archived March 18, 2007.
- ↑ Framestore CFC Teams Scoop Two Top VES Awards . UK Screen Association News (February 16, 2006). The date of circulation is January 26, 2008. Archived September 30, 2012.
Links
- Original noitulovE spot at the Framestore CFC website. ( .mov format)
- A compilation of the three noitulov Extra Cold spots on the Guinness website. Requires age verification. ( Direct link to the swf file.)
- The "Digital Switchover Takeover" spot at Esphinx.com