Air Jordan is a brand name developed by the American company Nike for legendary basketball player Michael Jordan , also known as Jordans. The main focus is high-quality, expensive basketball shoes and clothing. Under the brand are also made shoes for boxers , professional wrestlers, as well as players in American football .
In 1984, Phil Knight , Chairman of the Board of Directors of Nike, signed a contract with a newcomer to the National Basketball Association, Michael Jordan. The brand's business card is the Air Jordans series of high-quality basketball sneakers. These shoes have won the love and respect of basketball players from all over the world [1] . Air Jordan first went on sale in 1985 (Jordan first put on sneakers in the NBA debut 1984/85) [2] .
JUMPMAN ( English jumpman - literally, jumping person) is the name of the logo, which can be seen on all basketball products of the brand Jordan Brand. For the first time this logo appeared in the third in a row Air Jordan series sneakers.
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Significant models of sneakers
Jordan I
Despite the fact that the name of Tinker Hatfield most associated with the design of the Air Jordan line, the Air Jordan I was developed by Peter Moore. Air Jordan I was first released in 1985 in a red and black color. David Stern fined Michael Jordan $ 5,000 for each game he played in these non-match dress code league sneakers, but in Nike it was used as an advertisement. Jordan regularly went to the game in the "forbidden" sneakers, the NBA fined him, while Nike increased sales from 870 million to 4 billion dollars a year. Nike later created sneakers of other colors. Jordan won the prestigious NBA Rookie of the Year award in his debut season.
Jordan II
The design of the second in a series of sneakers Air Jordan series was made by another person - Bruce Kilgore. The model of sneakers Jordan II was more innovative than the previous one. Sneakers were produced from 1987 to 1988.
Jordan III
In 1988, Jordan was close to following the example of Patrick Ewing and organizing his own production of sneakers. Nike saved the day by entrusting the development of a new nominal model to Tinker Hatfield . The designer was not afraid to change the process and invited Michael to participate in the work. On Air Jordan III, the Jumpman logo [3] first appeared, the air layer invented by Hatfield in the sole and the elephant embossing developed at the Jordan’s filing. In these sneakers, Jordan won the first MVP title of the regular championship, the only title in his career, “Mr. Castle,” and won a second victory in the throws competition from above. An ad campaign for the new model was shot with Spike Lee .
Jordan V
The fifth version of the sneakers had three features: a transparent sole, a reflecting tongue and a fixing cord holder. Among the entire line of Air Jordan, the largest sales accounted for this model.
Jordan VII
Air Jordan VII was released in 1992. Tinker Hatfield created the Air Jordan VII similar to the previous model. The unique Nike Huarache foot fixation technology was used in sneakers. The Air Jordan VII model is also known as “Bunny” because the cartoon character Bugs Bunny was used in shoe advertising.
When Jordan went to the Barcelona Olympics in 1992 to play for the US men's basketball team (also known as the “ Dream Team ”), Nike released a special model of the combined color model Air Jordan VII with number 9, while on all previous models Air Jordan has always been number 23.
Jordan VIII
Air Jordan VIII sneakers were released in 1993, in which Michael Jordan scored his 20,000 point, won his third consecutive NBA champion title in the Chicago Bulls, defeating Phoenix Suns in the final series of 1992–93. Immediately after this season, Michael ended his basketball career for the first time. In the design of the Air Jordan VIII, crossed fixation straps were used crosswise, the original “color” graffiti on the side wall of the sneaker and the “wool” logo-patch “jumpman” on the tongue.
Jordan XI
After the release of the most unsuccessful Air Jordan X, Nike outstripped its competitors by releasing the next generation of sneakers with a unique design, a well-developed ventilation system, and shock absorption technology. After a two-year break, Jordan returned to basketball, and the Air Jordan XI sneakers got into the film " Space Jam ."
Jordan XXIII
In 2008, Tinker Hatfield, the designer of the classic “Jordan” models, returned to develop commemorative for the Air Jordan XXIII brand. Sneakers got an unusual side pattern, while the left and right side did not repeat each other, the sole in the form of Michael Jordan's fingerprints, the comb behind.
Links
Notes
- ↑ AIR JORDANS Unsolved . Archived September 28, 2012. (eng.)
- ↑ Nike. Jordan: History of Flight - Intro (Web page). Jordan: History of Flight (2010). The appeal date is March 17, 2012. Archived September 28, 2012. (eng.)
- ↑ Air Jordan III (I) . Sneakernews.com. The appeal date is May 13, 2011. Archived September 28, 2012.
