Maheev (trademark) is a Russian trademark under which food products are produced.
| Maheev | |
|---|---|
 | |
| Industry | food industry |
| Current owner | Closed Joint-Stock Company Essen Production AG |
| Country of origin |  Russia |
| Start use | 2001 |
| Markets | the whole world |
| Tagline | I think about what you eat |
| Site | |
Content
Brand History
The owner is the Elabuga holding Essen Production AG . It was founded in 2001 after the merger of PE Baryshev and PE Maheev, which, in turn, existed since 1998 . As a name, the trademark received the name of one of the founders. For advertising purposes, even a legend was invented about how the merchant Makheev once lived in Yelabuga , who built a mayonnaise plant. Such a move fully paid off, because it has long been known , that buyers are highly trusted to registered brands .
Products
At the moment, under the brand name "Maheev" produced about a hundred names of products. This is not only mayonnaise, but also ketchup , instant food, mustard , horseradish , jam , jam , seeds, corn sticks. The dealer network of Essen Production AG CJSC operates in almost all regions of the Russian Federation . In addition, products are exported to various countries of the near and far abroad : Georgia , Belarus , Estonia , Tajikistan , Lithuania , Moldova , Israel , Germany , the USA , Uzbekistan and other countries.
Product Sales
Each year, Essen Production AG organizes large-scale advertising campaigns. Often, "Maheev" becomes the sponsor of series and programs on leading Russian television channels , including " Russia ", NTV , Channel One , TNT and others. Much attention is also paid to promoting products directly at points of sale. Retail stores are provided with a rich assortment of POSM ( stoppers , shelftalkers , wobblers , banners , posters ).
Products manufactured under the brand "Maheev" are sold using all well-known distribution channels.
25% of the total sales volume is accounted for by large federal and local chain stores Magnit , Okay , X5 Retail , Metro, Lenta ).
Rewards
The brand "Maheev" is the owner of a number of awards of prestigious Russian competitions and tasting exhibitions:
- "Interfood 2005" (St. Petersburg)
- World Food 2005 [1]
- "World Food 2006" ( Moscow )
- “United Russia” ( Nizhny Novgorod )
- "Don merchant" ( Rostov-on-Don ) [2]
- "Tsaritsyn Fair" ( Volgograd ).
Notes
- ↑ INSIDERS Communication Group has been cooperating with Essen Production AG CJSC since 2005 . Among the projects implemented in the interests of the company is a promotion of Maheev mayonnaise at the World Food Moscow exhibition in September 2005 - http://www.advertology.ru/article30295.htm
- ↑ 7th Food and Agriculture Exhibition "Don Merchant 2005" - http://www.foodmarket.spb.ru/current.php?article=768