Organic rationality is a weak rationality of the process. It is used in the evolutionary approach by Richard Nelson , Sydney Winter , Armen Alchian , tracing the evolutionary process within one or several firms. Also, it is used by representatives of the Austrian school Karl Menger , Friedrich August von Hayek , Israel Kirzner , connecting with processes of a more general nature - institutions of money , markets , aspects of property rights and so on. Such institutions “cannot be planned. The general scheme of such institutions does not ripen in one's consciousness. In fact, there are situations where ignorance "is even more" effective "to achieve certain goals than knowing these goals and consciously planning to achieve them."