Arthur Charles Nielsen Sr. ( Arthur Charles Nielsen, Sr. ) - American marketer , founder of ACNielsen , Knight of the Order of Danebrog [2] , member of the International Tennis Hall of Fame [3] .
| Arthur Nielsen | |
|---|---|
| Arthur nielsen | |
| Birth name | Arthur Charles Nielsen |
| Date of Birth | |
| Place of Birth | |
| Date of death | |
| Place of death | |
| Citizenship |  USA |
| Occupation | marketing research |
| Awards and prizes |
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Biography
Arthur Nielsen was born on September 5, 1897 in Chicago in a family of emigrants from Denmark , Rasmus and Harriet Nielsen. In 1918 he graduated with honors from the University of Wisconsin (now the University of Wisconsin in Madison ), receiving a bachelor 's degree ( Bachelor of Science ) and the highest average mark in the history of the University - 95.8 [4] . He was in the engineering society of honor society Tau Beta Pi , in the Sigma Fi society, from 1916 to 1918 he was the captain of the university tennis team [3] . After graduation, he served in the US Navy reserve .
He devoted his whole life to working at the ACNielsen company he created. He also carried a hobby for tennis throughout his life: he played a lot until he was 80 years old [5] , and provided large financial assistance for the development of this sport. Died June 1, 1980 in Chicago .
Personal life
Wife - Gertrude B. Smith ( Gertrude B. Smith ) (since 1918) Three daughters, two sons, the first of whom was named after his father - Arthur Charles Nielsen Jr. (1920-2011 [6] ), it was he who replaced his father as president of ACNielsen in 1957 [4] .
Career
In 1919-1920 he worked as an electrical engineer at the Isko Company , and from 1920 to 1923 - at the HP Gould Company . In 1923, having borrowed $ 45,000 from friends [4] , he created the marketing analytical company ACNielsen , and from the moment of its foundation until 1957 he was its president, and from 1957 until his death in 1980 - chairman of the board of directors.
Recognition and Rewards
- Silver medal from the Advertisement Awards Committee (1936) [7]
- Outstanding Service Award from the Chicago Federated Advertisements Club (1941) [7]
- Paul Converse Award from the American Marketing Association (1951 and 1970) [7]
- Member of the Hall of Fame in Distribution (1953) [7]
- Knight of the Order of Danebrog (1961) [2]
- Parlin Memorial Award (1963) [7]
- Award from the International Advertisement Association (1966) [7]
- Man of the Year in Marketing (1970) [7]
- Member of the International Tennis Hall of Fame (1971) [3]
- Doctor of Science degree from the University of Wisconsin Madison (1974)
- Nielsen is the name for the tennis stadium in Madison , Wisconsin. [8]
See also
- Nielsen Rating
Notes
- ↑ 1 2 SNAC - 2010.
- ↑ 1 2 List of people awarded the Order of Danebrog and other royal awards of Scandinavia Archived on July 25, 2011. at danishmuseum.org , p. 8
- ↑ 1 2 3 Arthur Nielsen on tennisfame.com
- ↑ 1 2 3 Biography (Russian) on peoples.ru
- ↑ Arthur Nielsen Archived May 14, 2015 to Wayback Machine ( gb ) at gbnchildcare.com
- ↑ Arthur Nielsen Jr.'s funeral was held on Saturday , sostav.ru , October 21, 2011
- ↑ 1 2 3 4 5 6 7 Biography on museum.tv
- ↑ Nielsen Stadium Archived on October 17, 2011. at recsports.wisc.edu
Literature
- Karen Buzzard Chains of Gold: Marketing the Ratings and Rating the Markets "Chains of Gold: Marketing the Ratings and Rating the Markets". Metuchen , New Jersey , ed. Scarecrow Press , 1990. ISBN 081082356X , ISBN 978-0810823563