Geely Automobile

Li Shufu was founded in 1984 by the Zhejiang Huangvan Shiqu Refrigerator Company, a company manufacturing refrigerators and components for refrigeration units, renamed in 1986 the Zhejiang Huangvan Beijihua Refrigerator Company ^[7] . Due to the entry into force in 1989 of new regulatory rules that required a license for the production of refrigerators in China , it was decided to start manufacturing building and finishing materials.

The company was again renamed Zhejiang Taizhou Geely Decoration Ltd. ^[7] Since 1992, Geely, under license, began to produce motorcycles, scooters and components for them, establishing partnerships with the Japanese Honda , but already in 1994 the company became the leader in the production of scooters and began assembling its own motorcycles . By 1996, Geely had produced more than 200,000 motorcycles and scooters . In 1997, Geely launched the first scooter engine designed and assembled by Chinese engineers.

Geely motorcycles and scooters are produced to this day and are in demand primarily in China. In June 1997, Geely became the first private car manufacturer in China, and already in 1998, the production of cars began with the Haoqing SRV hatchback, built on the G100 Daihatsu Charade platform. Until the end of the year, other models of the HQ family also stood on the conveyor. In 2000, the Geely Merrie platform platform was produced, but large-scale production of cars was not possible until 2001.

In 2001, Geely received a license to manufacture automobiles and officially became one of the first private car manufacturers in China , and brand models are published in the official automobile catalog of China. In 2002, Geely began to collaborate with South Korean Daewoo and Italian Maggiora, and also acquired Shanghai Maple Automobile (SMA) . Geely is one of the 500 largest enterprises in China. In 2003, Geely became a group of companies and was created by Geely Holding Group Co., Ltd.

In the same year, the first batch of Geely cars was exported abroad, and the production volume in the first half of the year amounted to 34 thousand units. In 2003, together with Daewoo engineers, Beauty Leopard was developed on the platform of the first generation Toyota Cynos , which was introduced to the public as the "first Chinese sports car." In 2004, launched in serial production introduced a year earlier Maple Marindo . Since 2005, Geely shares began to be quoted on the Hong Kong Stock Exchange (0175 HK), and then Geely updated the Haoqing hatchback and presented it along with its other models, Merrie and Uliou, at the IAA'2005 Frankfurt Motor Show . They did not cause serious interest in Europe, but Geely were able to declare themselves and their intentions. By this time, Geely cars were exported to the markets of Africa, Eastern Europe, the Middle East, Central and South America. In 2006, Geely showed their models at the International Automobile Salon in Detroit .

In the same year, they introduced a self-developed automatic transmission and a JL4J18 gasoline engine with a displacement of 1 liter and a maximum power of 57 kW (78 hp). At the same time, Geely acquired a 19.97% stake in British Manganese Bronze Holdings involved in the design, development and production of taxis, and also signed a joint venture agreement. In 2006, export of cars under the Shanghai Maple brand begins. Since 2007, with a small batch of 300 car kits, SKD assembly of Geely cars in Ukraine has begun at the KrASZ plant in accordance with the concluded import agreement between the AIS group of companies and Geely. Then, at the AMUR plant in Russia, the assembly of the Geely (CK) Otaka car begins . In 2007, Geely produced 181,517 vehicles.

In 2008, Geely MK and Geely FC began to be delivered to Russia according to the signed exclusive distribution agreement between Geely and Red Dragon (it was specially created by Rolf to import and sell Chinese cars in Russia). At the other end of the world, at the North American International Auto Show in Detroit (USA) NAIAS 2008 , Geely introduced the world another active safety system BMCS (Blow-out Monitoring and Braking System ^[8] - a system in real time that monitors tire pressure, and in if it falls sharply, it activates automatic emergency braking). Geely has been developing this system since 2004.

In 2008, the company began to develop the production of dual-fuel vehicles capable of running on natural gas and methanol, and on the basis of the Geely (LC) model, Panda completed the development of its first electric car, Geely LC-E. The following year, 2009, under a contract with Yulon Group, the companies begin joint production of electric vehicles. Geely also enters into a strategic agreement with Shell to use the company's lubricants in the manufacture and maintenance of automobiles.

In 2009, Geely acquired the Australian automatic transmission company, Drivetrain Systems International Pty Ltd. (DSI) . In the same year, Geely bought a 100% stake in Volvo Cars from Ford for $ 1.8 billion from Ford . The signing of the final sale agreement took place on March 28, 2010 ^[9] . The transaction was completed on August 2, 2010 ^[10] . At the same time, by agreement between the Geely and the Yulon Group , the latter are launching the release of the Geely (LC) Panda model under the Tobe M'Car brand in Taiwan and Vietnam. At the 2010 Beijing Auto Show , Geely presented a new development strategy and three of its new sub-brands: Emgrand, Gleagle, and Englon.

The following year, the Geely Emgrand EC7 was the first of the Chinese cars to win 4 stars in the independent EuroNCAP crash tests ^[11] , having previously received 5 stars in the C-NCAP crash tests ^[12] . In Russia in 2011, Red Dragon, which worked under an exclusive distribution agreement, was replaced directly by Geely representatives represented by Geely Motors LLC and launched sales of two models: Geely MK and Geely MK Cross, the production of which was established at the Derways factory in Karachay-Cherkessia .

In neighboring Belarus, Geely and the Ministry of Industry of the Republic signed a memorandum of cooperation on the basis of which CJSC Belji is created. In 2012, a technology transfer memorandum was signed between Geely and Volvo Cars, and Geely also entered the Fortune Global 500 list of the 500 largest companies in the world, according to Fortune , where it ranks 475th . And in Russia, meanwhile, production and sales of the safest “Chinese” at the time of the Geely Emgrand EC7 sedan were arranged.

At the end of 2012, Geely became the largest exporter among automobile companies in China, having sold 483,000 cars. In 2013, Geely acquired a 100% stake in the British Manganese Bronze Holdings , renaming it the London Taxi Company , and also opened the China Euro Vehicle Technology (CEVT) research center in Gothenburg .

Geely continues to be on the list of the 500 largest companies in the world “ Fortune Global 500 ” ^[13] . In Belarus, the Belji plant began production of Geely cars ( Geely Emgrand X7 , LC-Cross and SC7) using the large-unit assembly (SKD) method, and in Russia sales of the first full-fledged crossover brand Emgrand X7 of Belarus production and the Geely GC6 sedan manufactured by Derways begin.

In 2014, the company changes its development strategy and abandons the use of sub-brands Emgrand, Gleagle and Englon ^[5] . Further, the company intends to develop a single Geely brand and thus all new models will be produced under the Geely brand and with a new logo, inherited from the Emgrand sub-brand, but in a different color version. At the same time, in other countries, including Russia, Geely cars continue to be sold under different brands.

In addition, Geely acquires Emerald Automotive, a British startup for electric vehicles. ^[14] At the end of the year, Geely introduces the world to a new independently developed gasoline engine with a displacement of 1.3 liters, a turbocharger and a maximum power of 98 kW (133 hp), which is recognized as one of the best Chinese engines of 2014 ^[15] , and also a whole bunch of new products: the Geely GC9 flagship sedan, the updated Geely Emgrand EC7 sales leader and the updated Geely (GC7) Vision.

At the end of 2014, Geely ranks Fortune Global 500 in the list of 500 largest companies in the world, according to Fortune , and takes 466th place ^[4] , and the Geely Emgrand EC7 sedan becomes the best-selling Chinese sedan, and in China, with the result in 165 239 pieces ^[16] , and in Russia with a result of 7789 pieces ^[16] . In 2015, the London Taxi Company , owned by Geely, presents a new generation of TX5 cabs ^[17] , and the Geely Emgrand X7 crossover passed severe tests ^[18] in the extreme north, in winter, breaking a path of 24 thousand km from Minsk to Magadan and back without any damage.

Since 2016, the assembly of Geely cars at the Derways plant in Karachay-Cherkessia has been discontinued, and in the first half of the year, Geely launches the updated Geely Emgrand X7 crossover and the Geely Emgrand7 sedan under the new single brand, the large-unit assembly of which has been established in Belarus at the Belji plant ". In the spring of 2016, Geely and Volvo announced the creation of a new automobile brand, which at the beginning was simply designated with the letter “L”. The first car of the new brand was conceived as a crossover built on the promising Swedish-Chinese modular platform CMA.

In September 2016, Geely cars, as motorcade and escort vehicles, take part in the G-20 (Big Twenty) summit in Hangzhou. In the same place in Hangzhou, after a big presentation, at which guests from Russia, Ukraine and Sudan were invited to start selling the fifth generation of the best-selling Geely model range - the Geely Emgrand GL sedan (FE-5).

In October 2016, in Gothenburg, the presentation of the new Lynk & CO brand and the first crossover of the 01 brand took place. They plan to sell the car in 2017 in China; since 2018 - in the USA and Europe.

In 2017, Geely bought a 51% stake in sports car manufacturer Lotus Cars from the Malaysian holding Proton ^[19] .

On December 28, 2017, the Chinese holding Geely bought an 8.2% stake in Swedish truck manufacturer AB Volvo from the investment company Cevian Capital ^[20] .

In 2018, Geely rises in the Fortune Global 500 ranking of the world's 500 largest companies, according to Fortune , and takes 267th place ^[21] .

In 2019, the company introduced the Geely Xingyue cross-coupe, which is equipped with a 238-horsepower turbocharged Volvo VEP4 2.0TD T5 engine, which is paired with an 8-speed automatic transmission that transmits 350 Nm of torque to all four wheels. In Russia, a cross-coupe may appear only in 2020 ^[22] .

As of 2013, all the companies included in the group are managed by Zhejiang Geely Holding Group Company Limited, which includes: Geely Automobile Holdings Limited, Geely Automobile, London Taxi Company (formerly Manganese Bronze Holdings ), Volvo Personvagnar AB and Drivetrain Systems International . At the same time, 100% of the shares of London Taxi Company, 100% of the shares of Volvo Personvagnar AB and 1% of the shares of Geely Automobile are owned and operated directly by Zhejiang Geely Holding Group Company Limited.

In turn, Geely Automobile Holdings Limited owns a 99% stake in Geely Automobile and a 100% stake in Drivetrain Systems International . In Geely Automobile Holdings Limited, Zhejiang Geely Holding Group Company Company Limited owns only 45.43% of the shares; 54.57% of the shares are publicly traded on the Hong Kong Stock Exchange ( HKSE : 0175 )

Management:

• the founder of the company and the chairman of the board of directors - Li Shufu;
• Vice Chairman of the Board of Directors - Yang Jian;
• Executive Director - Gong Sheng Yue
• CEO is An Gong Hui.

Geely was the first Chinese automaker to attend the IAA'2005 Frankfurt Motor Show and Detroit International Auto Show in 2006 .

Geely cars as of 2015 are sold in 32 countries of the world:

• In Europe: Russia, Ukraine, Belarus, Kazakhstan, Azerbaijan and Turkey;
• In the Middle East: Iraq, Lebanon, Kuwait, Oman, Jordan, Bahrain, Iran, United Arab Emirates and Saudi Arabia;
• In Asia: China and Sri Lanka;
• In the Pacific: Brunei and Indonesia;
• In Australia;
• In Africa: Egypt, Algeria, Kenya, Sudan and Ethiopia
• In South America: Chile, Colombia, Uruguay, Paraguay, Brazil, Costa Rica and Peru.

Geely cars are produced in 18 factories, 9 of which are located in China. . Geely has a network of its own institutions of higher education:

• Geely University of Beijing;
• Helyan Geely Automobile College;
• Zhejiang Automobile Vocational School;
• Hainan University College;
• Zhejiang Automobile Institute of Technology, which trains Masters and Doctors in Automotive Engineering.

Geely has several research centers in China (Geely Automobile Technology Center and Geely Automobile Research Institute) and Sweden (CEVT), as well as two design studios in Barcelona and Los Angeles, led by chief designer Peter Horbury.

Geely has been certified and operates in accordance with international certificates: ISO9000, TS16949, ISO14001, ISO / IEC27001, OHSA S18001, GCC, EEC & ECE.

Electric cars

In 2008, Geely, based on the Geely (LC) Panda model, completed the development of their Geely LC-E electric car, with a maximum range of up to 80 km, at a speed of 65 km / h. At the same time, Geely developed and introduced the concept of the Geely electric car (FC-E) EEBS at the 2008 Beijing Motor Show, and in 2009 an agreement was concluded with the Yulon Group on the joint production of electric cars . At the same time, at the Shanghai Motor Show Geely introduced two models of electric cars Geely Gleagle EK-1 and Geely Gleagle EK-2. Both models are also based on the Geely (LC) Panda model, and have a range of 80 km and 150 km, respectively. In 2011, at the Shanghai Geely Motor Show, they showed the Geely McCar electric car with a built-in electric scooter and a range of 149 km.

In 2013, Geely introduced the Geely EC7 EV electric vehicle with a 258-kilometer power reserve, developed in conjunction with Detroit Electric. At the same time, already in the next 2014, Geely planned to launch the EC7 EV in series, however, having worked a little with the power plant, the car was only launched in November 2015. The power reserve of the serial electric car Geely EC7 EV is 253 km, but when driving at a constant speed of 60 km / h, the car is able to overcome 330 km.

In 2014, Geely acquired Emerald Automotive, a UK-based electric vehicle startup; Since 2015, Geely has been implementing the Blue Geely Initiative transformation strategy, which aims to reorient the production of cars with internal combustion engines to cars using hybrid technologies and electric motors. As part of this strategy, by 2020 Geely plans to equip 90% of its lineup with hybrid or all-electric powertrains. Geely has already invested more than $ 160 million in the development of this area. Geely's particular interest in the development of electric vehicles also lies in the issue of the next generation taxi, since Geely cars are used by taxi fleets in most countries where they are presented. Это также связано с тем, что власти Китая поставили перед местными автопроизводителями задачу сократить к 2020 году средний расход топлива по модельному ряду до 5 л/100 км, что позволит улучшить экологическую ситуацию в стране и уменьшить зависимость от импорта нефтепродуктов. Geely надеется на субсидии со стороны государства, которые в Китае действительно оказываются при производстве, покупке и использовании электромобилей.

Гибриды

Помимо поиска альтернативы бензиновым ДВС в электромобилях, Geely занимаются разработкой гибридных автомобилей и гибридных силовых установок. В рамках Пекинского автосалона 2014 года Geely показали гибридных концепты Geely Emgrand Cross Concept и Geely Emgrand EC7 Hybrid. Geely Emgrand Cross Concept оснащён бензиновым мотором объёмом 1,8 л мощностью 65 кВт (88 л. с.) и вспомогательным электромотором мощностью 40 кВт (54 л. с.). По данным производителя разгоняется Geely Emgrand Cross Concept до 100 км/ч за 10 с, максимальная скорость 190 км/ч, запас хода — 650 км. Geely Emgrand EC7 Hybrid, построенный на базе обычного Geely Emgrand EC7, также имеет два мотора, включая бензиновый 1,8 л. Производитель заявляет об оснащении машины системой «Start/Stop», системой рекуперации энергии при торможении и о расходе топлива, равном 5 л/100 км пути в комбинированном режиме.

В конце 2015 года Geely представили серийное воплощение Geely Emgrand Cross Concept в модели Geely Cross S7 за исключением гибридной силовой установки. Вначале это будет обычный автомобиль с бензиновыми моторами и только потом планирует оснастить его гибридной силовой установкой. Иная ситуация с концептом Geely Emgrand EC7 Hybrid: в конце 2015 года был представлен электромобиль Geely EC7 EV, который лишь в будущем будет оснащён гибридной силовой установкой.

In 2011, the Geely Aeolus pneumatic hybrid was introduced with an atypical design when the ICE is used as an air pump. Each ICE cylinder is connected via a variable valve to a common air reservoir, which allows maintaining a constant pressure in the cylinders. Next, compressed air is supplied to the air motor, which is used to drive the rear wheels. The manufacturer claims that the maximum speed of the Geely Aeolus is 90 km / h and the range is 120 km.

At the Moscow International Motor Show 2018, Geely presented the Geely GE hybrid sedan. On electricity, a car can travel up to 60 km, and the average fuel consumption is about 1.6 liters per 100 km.

Geely in Russia

On May 2, 2007, the production of Geely (CK) Otaka cars began at the Amur plant in Novouralsk . In 2008, Geely MK and Geely Vision sedans began to be delivered directly from China to Russia, according to an exclusive distribution agreement between Geely and Red Dragon, which was specially created by Rolf to import and sell Chinese cars in Russia. In 2011, the distribution agreement was not renewed, and Red Dragon was replaced by Gili Motors LLC, a subsidiary of Geely International Corporation and the exclusive distributor of the brand in Russia.

In 2011, the production of Geely MK and Geely MK Cross models was launched at the Derways factory and their sales began. In the summer of 2012, production and sales in Russia of the Geely Emgrand EC7 sedan begin. In 2012, Geely Motors takes part in the Moscow International Automobile Salon, where it presents the Geely Emgrand EC7 sedan, Geely SC5 hatchback and two crossovers - Geely MK Cross and Geely GX7 (Emgrand EX7). Of the presented models, only the Geely SC5 hatchback did not enter the Russian market. In 2013, sales of the first full-fledged Geely Emgrand X7 crossover, the large-unit assembly of which was established in Belarus at the Belji plant, and the Geely GC6 sedan manufactured by Derways begin in Russia.

In 2014, the Geely Emgrand EC7 sedan became the best-selling Chinese sedan in Russia with a result of 7789 units. In the same year, within the framework of the next Moscow International Automobile Salon, Geely Motors again introduced the Geely Emgrand EC7 sedan, the Geely Emgrand EX7 crossover and the Geely SC5 hatchback (GC5-RV), as well as the Geely GC5 and GC6 sedans. Geely SC5 (GC5-RV) and Geely GC5 did not enter the Russian market. Since 2016, the assembly of Geely cars at the Derways factory has been discontinued. In the first half of the year, Geely launched the updated Geely Emgrand X7 crossover and the Geely Emgrand7 sedan under the new single brand, assembled in Belarus at the Belji plant, on the Russian market.

In 2016, at the Moscow International Automobile Salon, Geely Motors introduced the updated Geely Emgrand 7 sedan, the new Geely Emgrand GL sedan (FE-5), the Geely GT business sedan (GC9), two crossovers (Geely NL3 (Bouye) and GeelyX7), as well as Geely Emgrand Cross and Geely Emgrand 7-RV hatchbacks. In 2016, the Geely dealer network in Russia totaled 60 dealerships operating under a full dealer agreement and 11 dealers with a service contract.

In 2018, at the Moscow Motor Show, Geely presented 6 Generation 3.0 cars: the SX11 crossover, the GE hybrid, the updated Emgrand 7 and Emgrand X7, the Geely GS hatchback and Geely Atlas.

In the autumn of the same year, the presentation of the updated Emgrand 7 model took place. The changes affected the appearance (updated bumper and new grille), the front console and multimedia system were updated, a digital dashboard and LED running lights appeared. Dimensions Emgrand 7 - 4631 x 1789 × 1479 mm, wheelbase is 2650 mm. The luggage capacity is 680 liters. The model is equipped with an in-line 4-cylinder engine with a displacement of 1.8 liters with a manual gearbox or variator.

Geely in Belarus

In 2011, Geely and the Ministry of Industry of Belarus signed a memorandum of cooperation, on the basis of which on December 23, 2011 CJSC “Belji” was created . March 1, 2012 “Belji” concludes an investment agreement with Belarus. During 2012-2013, reconstruction of production facilities took place on the territory of the plant of JSC Borisov Plant Auto-Power Amplifier in Borisov. After the work, the production capacity of the enterprise for the assembly of large-unit machine sets is more than 10,000 cars per year. Car assembly began in 2013. In 2013-2014, 10 thousand cars were assembled, of which about 3 thousand were sold on the domestic market and 7 thousand were sold in Russia and Kazakhstan. In 2014, President of Belarus A. G. Lukashenko personally tested Geely cars assembled at Belji, the Geely SC7 sedan, the Geely LC Cross compact hatchback and the Geely Emgrand X7 crossover, and was pleased with them. Lukashenko instructed the government to stimulate sales of Geely cars in the domestic market. In 2015, the construction of a new 118-hectare CKD plant between the cities of Borisov and Zhodino began, where a full cycle of automobile assembly will be carried out, including welding and painting.

According to the plan, the staff of the new plant will be 1300 people, and the construction of the plant will be carried out in two stages: Stage I - production capacity of automobile production up to 60,000 cars per year; Stage II - a further increase in production capacity to 120,000 cars per year. In 2016, Belarus sold the following Geely cars manufactured by Belji: Geely Emgrand 7 and Geely SC7 sedans, Geely LC Cross compact hatchback and Geely Emgrand X7 crossover. Starting from 2017, BelGi plans to manufacture and sell the flagship Geely GT business class sedan (GC9) and open a new automobile plant with a capacity of 60 thousand cars per year ^[23] . In 2018, the plant began production of the Geely Atlas crossover, and later the production of the updated Emgrand 7 model. As of 2016, Belji shares were distributed as follows:

• 51.49% - BelGi OJSC ;
• 33.47% - Zhejang Jirun Automobile Co. Ltd.
• 9.01% - CJSC “Union of Autotechnologies”;
• 6.03% - CITICC International Investment Limited.

Sales in Belarus, pcs:

• 2013—407
• 2014-1841
• 2015 - 5096
• 2016 - 5721 ^[24]

Global Sales

• 2011—421 611 pcs.
• 2012—483 483 pcs.
• 2013—549 468 pcs.
• 2014-417 851 pcs.
• 2015-512,000 pcs.

Zhejiang Geely Automobile

• 1998 - HQ / Haoqing / Haoqing SRV (豪情 / 豪情 SRV)
• 2000 - MR / Merrie
• 2002 - MR / Uliou / MS
• 2004 - PU / Rural Nanny / Urban Nanny
• 2002 - BL / Beauty Leopard / BO (美人豹) - coupe, 1.5 L
• 2006 - Geely MK (LG / KingKong (金刚))
• 2006 - FC / Vision (远景)
• 2008 - Geely Panda (熊貓) - hatchback, 1.0 and 1.3 liters
• 2008 - Geely China Dragon (中國 龍) - coupe, 1.5 L
• GEELY GC2
• GEELY GX2

Designed with Daewoo

• 2005 - Geely CK (Freedom Cruiser)
• 2005 - Geely 美 日 之 星

Shanghai Maple Guorun Automobile

• 2003—2005 Maple Huapu (华普) M203
• 2003—2010 Maple Hisoon （海 迅） AA & AB
• 2004—2010 Maple Marindo (海域) M303
• 2005—2010 Maple Hysoul （海 尚） M305
• 2006—2010 Maple Hysoul （海 尚） M206 / Haixuan （海 炫）

Emgrand branded

• 2009 - Geely Emgrand EC7 (EC7-RV)
• 2010 - Geely Emgrand EC8
• 2011 - Geely Emgrand X7
• 2016 - Geely Emgrand X7 New
• 2016 - Geely Emgrand 7 (FE-3)
• 2016 - Geely Emgrand GT
• 2016 - Geely Emgrand GS (FE-7)
• 2018 - Geely Emgrand 7 New

Issued at CJSC BelJi

• 2018 - Geely Atlas (NL3)
• 2018 - Geely Emgrand 7 New (FE-3JC)
• 2018 - Geely Emgrand X7 New (NL-4)

Produced by Geely Automobile

• 2018 - Geely SX11
• 2018 - Geely GE (KC2)

• global.geely.com - The official Geely Automobile website
• geely-motors.com (rus.) - The official website of Geely Automobile
• geely.com (China) - Geely Automobile official site
• http://belgee.by/ official site of CJSC "BELJI"