VTB-Russia is an online project that talks about the sponsorship and charitable activities of VTB Bank.
| Social project "VTB-Russia" | |
|---|---|
 | |
| URL | vtbrussia.ru |
| Commercial | Not |
| Site type | Website about VTB Bank social activities |
| Owner | OJSC Bank "VTB" |
| Beginning of work | 2010 year |
| Current status | It works and develops |
| Alexa Rating | ▼ 301 581 (October 26, 2017) [1] |
Content
History
In 2008, VTB became the first Russian bank to issue its social report based on the practice of international banks. [2]
In 2010, VTB launched a new Internet project, VTB-Russia, covering sponsorship and charity activities on the bank's corporate website in the form of news, reports, interviews, etc. With the development of the project, it was decided to create a separate site vtbrussia.ru, dedicated to sponsorship and charitable activities. This online resource covers activities:
- Dynamo Football Club
- Hockey Club Dynamo
- Mini-football club Dynamo
- rally team "Kamaz-Master"
- Russian national women's basketball team
- VTB United League
- All-Russian Volleyball Federation
- Russian Gymnastics Federation
- International Athletics Association
- The Bolshoi Theater
- Mariinsky Theater
- Tretyakov Gallery
- Russian Museum
- Theater Workshop P.Fomenko
In October 2011, the VTB-Russia project was presented at the P. Fomenko Workshop Theater. [3]
The VTB-Russia project is presented on social networks. VTB spokesman Vadim Sukhoverkhov: “Of course, VTB uses social networks to popularize the site.” [four]
In 2011, VTB opened Facebook , Twitter , YouTube pages, where projects are covered, surveys and competitions are held.
Activities
The VTB-Russia project, in fact, is a regular online media that draws informational events in sports and cultural events related to sponsorship and charitable activities of VTB. [5] .
An integrated approach to reporting events is used:
- Live Broadcasts [6]
- Interview [7]
- Reporting [8]
- Competitions [9]
As of October 2011, the number of unique visitors to the vtbrussia.ru site was 37 thousand per month [10] . At the beginning of 2012 - more than 2000 users per day. In October 2012, the site was visited by more than 160 thousand people. An average of 5,300 readers per day.
Rewards
In 2011, the portal received the Runet Prize in the nomination "State and Society" [11]
Links
Notes
- ↑ The global rating of the VTB-Russia website . Alexa Internet . Date of appeal October 26, 2017.
- ↑ VTB launched a charity website (inaccessible link)
- ↑ plot on the TV channel "Culture"
- ↑ Vadim Sukhoverkhov: VTB website allows you to communicate more closely with people
- ↑ presented the social Internet project for dialogue with the society the Vesti program
- ↑ Broadcast of the opening of the historical stage of the Bolshoi Theater
- ↑ Interview with Sergey Silkin and Dmitriev Khokhlov
- ↑ Report from the World Championships in Athletics in Daegu
- ↑ Competition "The Battle of the Throne!"
- ↑ VTB Bank will tell on the Internet about its charity projects
- ↑ VTB portal received the Runet Prize (inaccessible link)