"Java" - the first Russian cigarettes with an international standard filter King Size (King Size), which appeared on the market in 1966. Cigarettes "Java " were the first in the USSR with filter cigarettes. Mark "Java Golden" appeared in 1997.
| Java | |
|---|---|
 | |
| Industry | Cigarettes |
| Current owner | British American Tobacco |
| Country of origin | Russia |
| Start using | |
| Site | zolotaja.ru/site/stub/ |
According to the results of 2007, the Java brand was included in the rating of the 50 largest Russian brands according to Forbes magazine , taking 11th place. According to the results of 2009, the Java brand was included in the rating of the 50 largest Russian brands according to Forbes magazine , taking the 9th place [1] . Among the cigarette brands, Java ranks first in this ranking. Since January 2008, sales of Yava Export began in Russia . [2]
Today, the family of Java Golden occupies one of the leading positions in the Russian market in terms of sales among filter cigarettes. Since 1999, Java Gold has won many prestigious awards: for several years it has won the Brand of the Year competition and has been awarded the national Product of the Year award. In 2011, the family of “Java Golden” expanded with such offers as “Java Golden Turbo”, “Java Golden Ultra Turbo” and “Java Super Slim”. “Java White Gold” is a new offer from the Russian “Java” brand, which appeared on the market in April 2015 .
Content
History of the Java Brand
In 1856, the Karaite merchant Samuil Gabay, who in the middle of the 19th century moved to Moscow from Kharkov, founded a tobacco factory in Moscow, which was then called the "Samuil Gabay Partnership". Factory production was popular, and the business developed successfully.
In 1912, the factory launched production of cigarettes from tobacco brought from the Indonesian island of Java . Actually, this product and got the name "Java". After the revolution, the factory became state property, however, it continued its work constantly. She did not stop during the Civil War. In the 1920s, the factory produced cigarettes of the highest and first grades, as well as other types of tobacco products.
In 1922, the name "Java" was officially given to the factory in honor of the popular cigarettes. By this time, Java had acquired the status of a socially significant symbol, and apparently lost its essence in the form of foreign raw materials for production. Smokers associated with these cigarettes a new time, a revolutionary spirit. [2]
From 1927 to 1928, Mosselprom produced a total of 8 billion cigarettes, of which almost a third accounted for Java.
The Great Patriotic War once again showed that the factory "Java" is for the state not so much a manufacturer of cigarettes as a national treasure. Despite the daily airstrikes in the first months of the war, the work of the factory did not stop. In September 1941 , most of the facilities were evacuated to Cheboksary and Saratov . [one]
The end of the war was a new stage in the development of the enterprise, despite the fact that much had to be restored. German captured machines for cutting tobacco were brought to Moscow at the Java factory. In 1947, the first filter cigarettes in the history of tobacco production in Russia appeared in the country.
The USSR also produced Java 100 with a length of 100 millimeters.
By the 1960s, state investments in the development and installation of new technological lines, as well as the advanced training program among factory workers, gave a natural result: the Java factory became one of the leading tobacco companies in the country. In the 1960s, Java became the first Soviet filter cigarettes of international standard King Size.
The incredible excitement caused by interruptions in the supply of “Java” products to remote areas, pushed other factories to produce cigarettes of the same brand. However, Java was the most popular "java" (that is, produced at the plant of the same name): smokers preferred to pay extra to second-hand dealers, but it was her who received it.
After the collapse of the Soviet Union , the Java factory was privatized. In 1994, British American Tobacco acquired a controlling stake. In 1997, preserving the classic brand, the company launched a new full-scale Java Gold. [3]
Java Golden
Java Golden was introduced to the market in 1997.
In 2000, British American Tobacco Russia developed a new brand, Java Original Gold. In May 2011, the “Golden Gold” family was replenished with new offers: “Java Golden Turbo” with a filter-mouthpiece and after it in December a new version appeared - “Java Golden Ultra Turbo”. [four]
Sources
- ↑ The best-selling Russian brands of 2009 according to Forbes, 12/18/2009 Archival copy dated February 26, 2014 on the Wayback Machine .
- ↑ 1 2 Archived copy (inaccessible link) . The date of circulation is July 11, 2016. Archived August 5, 2016.
- ↑ Archived copy (inaccessible link) . The date of circulation is July 11, 2016. Archived July 20, 2016.
- ↑ Golden Java cigarettes. Reviews Encyclopedia of cigarettes