Harvey Norman ( Rus. Harvey Norman ) - the largest Australian retailer . More than 230 stores [2] [3] [4] [5] [6] in Australia, New Zealand, Slovenia, Ireland, Malaysia, Croatia and Singapore form an international trading network [7] . The brand belongs to the Australian company Harvey Norman Holdings Limited [8] .
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| Type of | public company |
| Exchange listing | ASX : HVN |
| Base | October 1982 |
| Founders | Jerry Harvey Ian Norman |
| Location |  Sydney Australia |
| Industry | retail |
| Turnover | ▲ $ 7.76 billion (2011) [1] |
| Operating profit | ▲ $ 417 million (2011) [1] |
| Net profit | ▲ $ 252 million (2011) [1] |
| Number of employees | in Australia: about 10,000 online 407 at headquarters (September 29, 2006) |
| Affiliated companies | Harvey norman renovations |
| Site | harveynorman.com.au |
Harvey Norman Holdings Limited is a franchisor of the Australian retail chains Domayne, Space Furniture, Ariston Appliances and Joyce Mayne [8] .
Content
History
In 1961, Jerry Harvey and Ian Norman opened their first store, which specialized in electrical appliances and household appliances. Success prompted Harvey and Norman to expand the business. Negotiations were held with the Keith Lord retail chain, which sought to expand its retail group. [9]
In October 1982, Sydney Auburn Harvey and Norman opened a large shopping center, which became the first in the network "Harvey Norman". On September 3, 1987, Harvey Norman placed a listing on the Australian Stock Exchange .
In the early 1990s, Harvey Norman switched to the successful supermarket format in the USA, adding computer equipment and home goods to the assortment. The development of the company was limited by another retailer Joyce Mayne, which was bought by Harvey Norman in 1998, which added more than 100 additional stores to the network. [ten]
Structure
A feature of the Harvey Norman structure is that each department of the supermarket (bedding, furniture, computers, household appliances, etc.) operates under the control of a separate franchisor. Thus, many supermarkets are a combination of three or four separate enterprises with their own franchisor, which provide the holding with constant income through leasing payments and sales tax.
Since one department is virtually independent of the other, sellers work directly in their department. For example, a computer department vendor will usually not be allowed to help customers buy furniture, bedding, or household appliances.
Each department maintains its own product control. However, the warehouse is common to all departments.
Repair Products
Harvey Norman Design and Renovations ( Russian: Design and Repair ) is a subsidiary of Harvey Norman Holdings Limited. HNDR specializes in the sale of plumbing, kitchen, office and home furniture, as well as bar supplies and home theaters. Initially, HNDR stores were located in the states of Victoria , South Australia and New South Wales. Subsequently, stores in Victoria and South Australia were liquidated, leaving 5 stores in New South Wales.
Stationery
In August 2007, Harvey Norman announced its intention to compete with another Officeworks retailer. In December 2007, the company acquired Megamart and Retravision, which had an extensive network of stores capable of competing with Officeworks. [11] In March 2008, Harvey Norman announced the opening of its first two stores under the OFIS brand name (from the English office - office) in Albury and Sydney. The company plans to open 100 stores in ten years. [12] However, the first five stores turned out to be extremely unprofitable, and in February 2009 Harvey Norman announced the closure of the program in June 2009. [13]
International Network
Harvey Norman has an extensive network of stores in the following countries: [14]
- Australia
- Ireland
- Malaysia
- New Zealand
- Northern Ireland
- Singapore
- Slovenia
- Croatia
Sponsorship
Harvey Norman sponsors the following teams:
- National Basketball League Team - New Zealand Breakers
- National Rugby League teams - Melbourne Storm, North Queensland Cowboys and Cronulla Sharks
- National Football League Team - Richmond Tigers
He is also a sponsor of the National Rugby League Championship - “State of Origin”
Criticism
- In 1995, the Australian Competition and Consumer Protection Commission accused Harvey Norman of distributing false information catalogs. More than 20 errors were pointed out, including not the coincidence of the illustrations and the actual appearance of the goods, as well as an indication of the functions of the goods, which are actually absent. [15]
- In October 2011, four environmentalists climbed onto the Sydney Opera House with the banner “No Harvey Norman, No!” (Similar to the company’s slogan: Go Harvey Norman, Go! ) “Stop selling Aussie forest destruction!” “Stop selling Australian forests.”) [sixteen]
- In December 2011, Harvey Norman was fined A $ 1.25 million by the Australian Federal Court for misleading customers. The advertisement for the new 3D TVs stated that their owners would be able to watch the NRL and AFL final matches in 3D, although these sporting events are not broadcast in this format. [17]
Notes
- ↑ 1 2 3 2011 Full Year Results . Date of treatment September 1, 2011. Archived on September 10, 2012.
- ↑ Store Finder . Harvey Norman Ireland. Date of treatment January 25, 2012. Archived October 3, 2012.
- ↑ Find Nearest . Harvey Norman Australia. Date of treatment January 25, 2012. Archived on September 10, 2012.
- ↑ Stores (inaccessible link) . Harvey Norman Singapore. Date of treatment January 25, 2012. Archived January 21, 2012.
- ↑ Harvey Norman Intro . Harvey Norman Slovenia. Date of treatment January 25, 2012. Archived on September 10, 2012.
- ↑ Store Finder (inaccessible link) . Harvey Norman New Zealand. Date of treatment January 25, 2012. Archived April 4, 2010.
- ↑ Store locations . Harvey Norman. Date of treatment January 25, 2012. Archived on September 10, 2012.
- ↑ 1 2 Harvey Norman Corporate Profile . Date of treatment June 25, 2007. Archived June 21, 2007.
- ↑ Harvey Norman Holdings Ltd - Company History . Funding Universe. Date of treatment February 4, 2009. Archived September 10, 2012.
- ↑ Official Company Profile - History (PDF). Date of treatment June 25, 2007. Archived April 21, 2007.
- ↑ Harvey will get into stationery , Sydney Morning Herald (August 30, 2007). Date of treatment August 30, 2007.
- ↑ Harvey to take on Officeworks , The Australian (December 4, 2007). Archived December 6, 2007. Date of treatment December 19, 2008.
- ↑ Harvey Norman closes five OFIS stores , The Age, Melbourne (February 3, 2009). Date of treatment February 3, 2009.
- ↑ About Us (inaccessible link) . harveynorman.com.au . Harvey Norman. Date of treatment October 30, 2011. Archived December 17, 2008.
- ↑ Harvey Norman undertakings after catalog advertising errors . Date of treatment June 25, 2007. Archived on September 10, 2012.
- ↑ ACTIVISTS SCALE SYDNEY OPERA HOUSE (inaccessible link) . Yahoo7. Archived on November 11, 2011.
- ↑ Harvey Norman fined $ 1.25m over misleading TV ads , News Limited (December 9, 2011). Archived December 9, 2011. Date of treatment December 9, 2011.