blu (formerly called "sergej" ) is the German glossy monthly magazine for homosexual men , published since 1997. Since the release of the first issue, the magazine has the largest circulation among magazines of this type in Germany.
| blu | |
|---|---|
 December 2011 issue cover | |
| Specialization | gay infotainment |
| Periodicity | monthly magazine |
| Language | German |
| Editorial Address |  Berlin |
| Chief Editor | Michael Rader |
| A country |  Germany |
| Publisher | blu media network UG |
| Established | 1997 |
| Circulation | 179.211 copies |
| Web site | blu.fm |
Content
Appearance
The sergej magazine was founded in 1997 in Berlin and published monthly by the Berlin publishing house Sergej Medien- und Verlags GmbH . The magazine was distributed free of charge in gay clubs, gay bars and specialty stores in Berlin. The main topics of the magazine were culture, parties, gay clubs, sex, fashion, the announcement of films and books, sports and LGBT politics.
Until the end of 2007, the same-name magazines published by the Bamberg publishing house Verlag Sebastian Spitzkat were also published in Munich ( sergej.münchen ), Baden-Württemberg and Franconia .
Rebranding
In August 2007, the Berlin "sergej" was renamed to "blu" . At the same time, the magazine was revised into a supra-regional publication with regional inserts: Berlin , Hamburg , Dresden / Leipzig , Cologne / Ruhr . At the same time, the publishers publishing the sergej magazine in Baden-Württemberg and Franconia also renamed it “blu” and extended their coverage to all of Bavaria and the Rhine / Main region, including Frankfurt . Since that time, the Berlin and Bamberg publishers have been working in cooperation with each other.
Since January 2009, blu has also been sold at newsstands throughout Germany. [1] In addition, the magazine is still distributed free of charge in specialized cases for LGBT people .
Notes
- ↑ Kostenloses Veranstaltungsmagazin BLU geht an den Kiosk // dnv-online.net, December 3, 2008 (German)
Links
- Official site blu Berlin (German)