Godzilla vs. Charles Barkley is a television commercial created with Nike in 1992 by director Michael Owens. In the video, the giant NBA player Charles Barkley challenges Godzilla to a duel, they play basketball on the streets of Tokyo . Subsequently, a comic strip was published on this topic.
Content
Story
At the beginning of the video, Godzilla atrocities in the streets of Tokyo when he hears about Charles Barkley dribbling in basketball . To meet him is a giant Charles Barkley with a basketball. Godzilla wears pink glasses and prepares for a basketball game, which uses the huge letter “O” from the English name of the city of Tokyo instead of the basket. Godzilla's tail knocks the ball out of Barkley’s hands, but the player catches the ball and pushes the monster onto the building, after which he kicks the ball from above. After that, Barkley and Godzilla walk together around the city, and the player put his hand on the monster’s shoulder. Barkley tells Godzilla that “the Lakers are just looking for a big player,” and the video ends with the Nike logo.
History
Godzilla vs. Charles Barkley was coined by Wieden & Kennedy , an advertising agency, and was created with the participation of Industrial Light & Magic . In the beginning, it was aimed at a Japanese audience, but Nike was pleased with the result and approved the use of the video in the USA . [1] It was first shown on television on September 9, 1992 during the 1992 MTV Awards ceremony on MTV . [2]
The video was shown for eight days in the first two weeks of June 1992, and then four weeks after editing. [3] The technology of creating giant monsters was used, which then housed the person characteristic of the Japanese director's school. So, for example, original films were shot about Godzilla ( Toho film studio). Clint Goodman of ILM explained: “The idea was to show a modern look, but not genuine realism ( ILM realism ). It just wasn’t true, that’s why it wasn’t discussed. ”A Godizilla costume was created from many connected foam parts, and the monster’s face was created using radio-controlled devices. Some of the buildings that appeared in the frame owe their origin to the 1984 film Ghostbusters . The special effects team used some photography techniques to create the illusion of a big city. [four]
Impact
In December 1993, Dark Horse Comics released a single-player comic strip that appeared after showing a television commercial. Unlike the original plot, the action of the comic takes place in California , and not in Japan . The comic was created by Mike Barron ( Eng. Mike Barron ), the artists were Jeff Butler ( Eng. Jeff Butler ) and Kate Aiken ( Eng. Keith Aiken ). [five]
Notes
- ↑ Martha T. Moore. "Godzilla Meets Barkley on MTV." USA Today . September 9, 1992. 1.B.
- ↑ Steve Ryfle. Japan's Favorite Mon-Star . ECW Press, 1998.275.
- ↑ "Lights, Camera, Magic!", On season 3, episode 1 . Scientific American Frontiers . Chedd-Angier Production Company (1992-1993). Archived July 28, 2006.
- ↑ David Kalat. A Critical History and Filmography of Toho's Godzilla Series . McFarland, 2007.207.
- ↑ Paul Gravett and Peter Stanbury. Holy Sh * t! The World's Weirdest Comic Books . St. Martin's Press, 2008.104.