Gotham is a family of geometric grotesques developed by the American company Tobias Frere-Jones in the year 2000. Designers were inspired to create font by signs on the streets of cities, widespread in the middle of the 20th century, of which there are especially many in New York [1] .
| Gotham | |
|---|---|
| Style | Sans serif fonts |
| Classification | geometric grotesque |
| date of creation | 2000 |
| Designer | |
The Gotham font was originally developed by order of GQ magazine , whose editors wanted to get a geometric grotesque for their publication that would look “masculine, fresh and new” [2] .
Since its inception, the Gotham font has been widely used in various companies. The most significant of them is the election campaign of Barack Obama in 2008 . Gotham is also used in the identity of World Trade Center 1 , which was erected on the site of the destroyed Twin Towers .
Gotham was also used in the credits of the films “The Beginning” by Christopher Nolan, “The Moon” by Duncan Jones, “The Fighter” by David O. Russell and “The Lone Man” by Tom Ford, as well as in the design of posters for them. In its various variations, Gotham is used in the Foursquare geosocial network.
Notes
- ↑ The Origin of Gotham . Hoefler & Frere-Jones. - The official website of the company "Hoefler & Frere-Jones". Date of treatment November 21, 2011. Archived on September 4, 2012.
- ↑ A Font We Can Believe In . helveticafilm.com. Date of treatment November 21, 2011. Archived on September 4, 2012.