Media transparency is the concept of defining how and why information is transmitted through various means.
Used in the humanities and assumes their openness and accountability. This is a metaphorical extension of the original meaning of the word.
In communications theory, media are transparent when the following conditions are met:
- there are many, often competing, sources of information,
- sufficiently aware of the method of information delivery,
- funding for media products is publicly available.
Transparent media aspects include open documented sources, open meetings, income declarations, free information legislation, budget reviews, audits , expert assessments, etc.
Description
The concept of media transparency is inextricably linked with the perception of media by the current society, as well as the question of why the media illuminate any things in one way or another. Modern media activities can have a huge impact on change, both political and social. How the population perceives the activities of these media often determines the future state policy on certain issues. For example, social media can be a key factor in making or rejecting government decisions. The question of transparency arises when there are many competing sources of information, and they are likely to be corrupt. As an example, biased coverage of information by the government, which is trying to expose an event from a positive or negative side, can be cited. Depending on the degree of transparency of the article, the reader can determine the reliability of this source of information, make their own assumptions or conclusions from the read.