ASICS is a Japanese corporation , one of the leaders in the production of sports shoes and clothing . Also has a trendy trend called Onitsuka Tiger.
| Asics | |
|---|---|
 | |
| Type of | Public company |
| Exchange listing | |
| Base | 1949 |
| Former names | Onitsuka tiger |
| Location |  Japan : Kobe |
| Industry | Production of sporting goods |
| Products | Clothes, shoes, accessories |
| Number of employees | 7,264 (2015) [1] |
| Affiliated companies |
|
| Site | www.asics.com |
Content
History
The history of ASICS began in 1949 in post-war Japan . Kihatiro Onitsuka (鬼塚喜 八郎 ) thought about how he could help Japanese youth in such a difficult time for the country [2] . The decision came quickly, Mr. Onitsuka decided to create a sports brand for everyone in order to inspire his fellow citizens with the help of sports [2] . This is how Onitsuka Tiger was born.
At first, the company supplied goods only to the domestic market of Japan and China, and Nike founders Phil Knight and took advantage of this, buying sneakers and reselling them in the USA [3] . In 1977, after the expansion, Onitsuka Tiger was renamed ASICS - an abbreviation for "Anima sana in corpore sano", which in Latin means " A healthy mind in a healthy body ." A sports research institute was built in the city of Kobe to study and design running shoes.
Present Time
Today, ASICS takes 5th place in the world among the largest companies producing sportswear and shoes.
As of March 31, 2011, ASICS has more than 5,600 employees worldwide. [4] In recent years, the company has become the fastest growing sports shoe brand in Europe. The ASICS brand belongs to the top brands of sportswear and footwear manufacturers.
Advertising Sponsorship
- Christoph Lemeter [5]
- Ryan Hall [5] - American long distance runner, the only white marathon runner to have a better marathon 2:05:00 (2:04:58 in Boston , 2011)
- Mara Yamauchi [5]
- Lolo Jones [5]
Notes
- ↑ ASICS Corporate . corp.asics.com .
- ↑ 1 2 History | ASICS Russia (inaccessible link) . Date of treatment March 16, 2012. Archived on April 25, 2016.
- ↑ Phil Knight. Shoe Dog: A Memoir by the Creator of NIKE. - Simon and Schuster. - 2016 .-- 400 s.
- ↑ Overview- ア シ ッ ク ス ・ About Us Archived on January 21, 2012.
- ↑ 1 2 3 4 Athletes and Federations sponsored by ASICS | ASICS Russia