Shards (MakSim song)

The composition was written by Maksim herself and her friend and long-time co-author - Alsu Ishmetova, who is the author of the song ^[1] . The singer announced the song long before the premiere, which took place at the beginning of September on the air of " Russian Radio ". MakSim herself described the “Shards” as “a song about freedom and about our desires” ^[2] . The general release on the radio took place on September 12, through the Tophit system ^[3] .

Shards is an electronic pop composition. Guru Ken wrote that the song contains “a gentle, slightly disappointed voice in life, moderately hard electronic riffs and a cozy melody” ^[4] . The song was recorded at an average pace . On the site Ru.fm they wrote that the composition “turned out not to be tragic and dramatic, as usually happens in the artist’s work, but you cannot call it too dynamic” ^[5] .

“This is a song about an eccentric person who is too easy to relate to both life in general and itself. But in reality, she just seems frivolous, and alone with herself she’s completely different, ”Maxim talked about the song ^[2] .

According to the Billboard magazine, the video for the composition was shot in mid-August in Kiev. The shooting lasted two days, under the leadership of the Ukrainian director Sergey Tkachenko, and the plot is based on the story of how “an accidental phone call can fundamentally change the usual life”.

During the shooting, MakSim climbed to the roof of a high-rise building in the historical center of Kiev, went down the subway and took a walk along the highway. Also on YouTube was a teaser clip ^[6] .

September 28, 2011 the premiere of the clip ^[7] .

As of January 2017, the video on the singer’s official channel on YouTube has gained more than 10 million views ^[7] .

• Digital Single ^{[8] [9]}

• Radio Single ^[10]

Guru Ken positively described the song, calling it a "new action movie." The journalist wrote about MakSim: “The matured Nabokovskaya Lolita, approaching her 30th birthday, but not wanting to lose her romantic outlook on life and consciously retaining a share of naivety. Nice ” ^[4] . Bulat Latypov in the Afisha magazine noted that the song is not much different from the singer’s previous works, but he described it positively, saying that “the one who has the old bad ones writes new songs.” The journalist also commented on Maksim’s statement that the song is “about freedom and about our desires”: “... in this case, the singer is a medium through whom the same gods speak, who once set the true Tanya Bulanov on the way. Its main purpose and merit can be expressed by paraphrasing Balmont a little: “If not for her, we would not have known for a long time the sufferings of a female loving soul, her cherished thoughts, dumb sadness; only with her for the first time were those songs that lurked in silence “” ^[11] .

On the site of the MirMagi project, the author of the article, reviewing the album “ Another Reality ”, compared the song “Shards” with the early work of Britney Spears ^[12] .

On the Russian chart of digital tracks, the song debuted at 5th place ^[13] .

The song took 2nd place in the user vote for the best song of 2011, on the portal " Muz.ru " ^[14] .

The video clip for the song was included in the list of “20 Pop Clips of the Year” compiled by Alexey Mazhaev for Zvukov.ru ^[15] .

According to the results of 2011, the video took 13th place in the Top 100 best video clips of the OETV television channel, which broadcasts in Latvia, Lithuania and Estonia, ^[16] , in the same chart, according to the results of 2012, the video hit the 10th line ^[17] . At the OE Video Music Awards 2012, the Shards fell into the Best Song nomination ^[18] .

• The video "Shards" on the channel "Ello" on YouTube hosting (inaccessible link)