Humble Bundle ( Russian. A modest set ) is an Internet service specializing in the sale of digital copies of computer games for the Microsoft Windows , macOS and Linux platforms. The Humble Bundle project grew out of a series of commercial experiments selling sets of several games based on the Pay as You Want model - initially such campaigns took place once every few months. Since 2013, the Humble Bundle has been supporting a permanent online store, and campaigns with the sale of sets of games based on the Pay As You Want model take place more often. In addition to computer games, the service also sells digital books , audio books and comics .
| Humble bundle | |
|---|---|
 | |
| URL | www.humblebundle.com |
| Commercial | Yes |
| Site type | digital distribution |
| registration | Yes |
| Owner |  Humble Bundle, Inc. |
| Author | |
| Beginning of work | 2010 year |
| Current status | is open |
The organization of sales of the first set of games in 2010 was handled by Wolfire Games ; starting from the second set, the site is supported by Humble Bundle, Inc. headquartered in San Francisco , USA. Since October 2017, it has been a subsidiary of IGN Entertainment. A portion of Humble Bundle's proceeds will be donated to charity organizations such as Child's Play, the Electronic Frontier Foundation, or the American Red Cross ; by September 2017, the amount of such donations exceeded $ 100 million [1] .
Content
- 1 Concept
- 2 Humble Store
- 3 Humble Weekly Sale
- 4 Humble Library
- 5 notes
- 6 Literature
- 7 References
Concept
Humble Indie Bundle was created by Wolfire Games developer [2] , Jeff Rosen, who was inspired by the sale of game packs on the Steam distribution system. Rosen noted that information about such sales had a " word of mouth effect " on the Internet [3] . Also, Rosen took into account the experience of selling the World of Goo game according to the “pay as you want” model, which was organized by the 2D Boy developer studio on the game’s “birthday”, having managed to sell 57,000 copies and earned $ 114,000 [4] .
The buyer of the Humble Bundle set determines the conditions of purchase: how much to pay for the set, and to whom the payment will be sent. In this regard, the “pay as you want” pricing model is contrasted with the approach of large publishers, which set artificial limits on the cost of their product. The success of the Humble Bundle concept is due to the affordability of the kit, the emphasis on charity, the uniqueness of the packs provided and the lack of DRM.
Humble Store
On November 12, 2013, the Humble Store subsection appeared on the project’s official website and began the first day of sales at a discount called the Humble Store: Debut Sale [5] . Around the same time, the first Humble Bundle fan club appeared in RuNet, which later grew into a full-fledged gaming blog We Love Bundles, covering indie bands, games and various game projects.
Humble Weekly Sale
Humble Weekly Sale - experimental collections, which include one or more games, changing every week. The payment system is the same as for regular sets - by paying less than a dollar, buyers receive DRM-Free versions of games, by paying more than a dollar - Steam keys. At first, Weekly Sale was different in that they did not have an average price, paying above which, buyers receive a bonus, and there are no bonuses for all buyers after the first week. On May 30, 2013, the “average price” bonus appeared in Humble Weekly Sale: Telltale Games
Humble Library
Humble Library - a library of all user-purchased sets. All kits purchased before Humble Library were released can be added to the library by clicking the "Claim this page" button in the lower right corner of the dialing page. To access Humble Library you need to create an account. Nevertheless, the use of the Humble Library is optional, the sets can be bought and used without the Humble Library.
Notes
- ↑ Andy Chalk. Humble Bundle has raised more than $ 100 million for charity . PC Gamer (September 15, 2017). Date of treatment December 20, 2017.
- ↑ Michael Thompson. Humble Bundle: greatest sale of indie games ever? (eng.) . Ars Technica (May 4, 2010). Date of treatment August 21, 2011. Archived on August 25, 2012.
- ↑ Kyle Orland. GDC 2011: Humble Indie Bundle Creators Talk Inspiration, Execution . Gamasutra (February 28, 2011). Date of treatment August 21, 2011. Archived on August 25, 2012.
- ↑ Nick Breckon. Results of 2D Boy's 'Pay What You Want' World of Goo Sales Experiment Released . Shacknews (October 21, 2009). Date of treatment August 21, 2011. Archived on August 25, 2012.
- ↑ O'Brien, Terrance Humble Store launches, skips the Bundles and flash sales . Engadget (November 11, 2013). Date of treatment November 11, 2013.
Literature
- Mike Saunders. Humble Indie Bundle from the Inside // LinuxFormat . - 2013. - February ( No. 167 ). - S. 50-53 .