Teaser trailer

Teaser trailer ( teaser trailer ) - a teaser , presented in the form of a relatively short video trailer , designed to advertise a future product: a film , television program or computer game . The teaser trailer, like the teaser, is released long before the release of the main product and is intended to create interest in it from the potential audience by creating intrigue, a mysterious message that does not directly indicate the product itself. This teaser trailers are different from trailers that directly advertise a movie or a game.

In most cases, a teaser advertising campaign is preceded by a full-fledged advertising campaign: first, a potential audience is attracted and interested with the help of teaser trailers, and only then they directly advertise the product using other standard means such as cinematic trailers, posters, etc. The goal of teaser trailers, as well as teasers, is not so much to show the contents of the target product and explicitly advertise it, as to simply let the audience know that there will be a product release in the future, and to create the maximum possible excitement around it. Often from teaser trailers it is generally impossible to learn anything about the target product. As a rule, teaser trailers are produced only for large-scale high-budget projects.

Teaser trailers, unlike full-fledged trailers, are relatively short (from 30 to 60 seconds) and, as a rule, contain either very few frames from the film, or none at all. It often happens that teaser trailers contain a small portion of the frames from a full trailer, which comes out later. Often teaser trailers are made at a time when the target product (film or game) is in the early stages of production. Sometimes teaser trailers come out a year or two before the release of the target product. As a result, teaser trailers may contain scenes, frames and moments that will not be available in the final version of the product. Some companies (for example, Pixar for their films) shoot special scenes that are designed exclusively for use in teaser trailers and nowhere else. Recently, more and more attention has been paid to the distribution of teaser trailers on the Internet .

Eurostar train in Paris with a teaser image of the movie “ Da Vinci Code ”

Often teaser trailers contain puzzles, guessing which, you can find out the approximate topic of the product and its release date. A classic example is the teaser trailer for the 1989 Batman movie, which briefly showed the famous Batman character and release date.

Teaser trailers are often combined with viral ads and especially with alternative reality games . Teaser trailers often contain links to resources on the Internet, which are also part of the teaser campaign and contain additional information about the product. Often, all elements of a teaser campaign, including teaser trailers, are jigsaw puzzles , by collecting which the user can reveal a significantly larger amount of information about the product than from one element.

Often teaser trailers are “applied” to other products as accompanying material. For example, after a movie from a certain film company, teaser trailers for her next films may be shown. A vivid example of such actions is the teaser trailer for the movie Star Wars. Episode I: The Phantom Menace , which was shown only with the movie The Siege in theaters. It is reported that many people went to theaters only to watch this teaser trailer, but not a movie. ^[one]