Upfront

In North American television, the term upfront refers to the presentation of projects for the upcoming fall television season in which television executives present their shows and their potential success with the goal of selling ads. Upfront usually takes place several months before the start of the season.

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In the United States, aprons are usually held in New York , in the last week of May. Television networks also announce their fall prime time schedule, including tentative launch dates (fall starts, and mid-season new programs that received the order a week earlier).

The presentation itself is usually supplemented by a show, which includes previews of fragments of new shows, musical numbers of invited artists and performances of channel stars. Shows are usually held at Lincoln Center , Radio City Music Hall or Carnegie Hall .

Upfront in Canada is similar to those in the United States, but they are held in early June so that Canadian television networks have the opportunity to buy rights to broadcast American shows.