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French Boulevard (trademark)

“French Boulevard” - the name of the trademark of Ukrainian still, sparkling wines and cognac, owned by Odessavinprom Private Joint Stock Company, located in Odessa , on 10 French Boulevard, is closely related to the history of the city and the nature of the formation of the wine industry in the Northern Stepan zone Black Sea .

Content

History

 
Drawing of the wine cellars of François Nouveau at the time of purchase of the enterprise by the Department of Specific Winemaking. Published in the journal “Vinnytsia Vinodelieniya”, published by Vasily Tairov in 1911.

Until 1902, the street was called Malofontanskaya road. In 1857, in the old catacombs overlooking the sea, the Belgian consul, professor of medicine Victor Enno and the French merchant Francois Nouveau, who owned a wine store on the street. Deribasovskaya opened a cellar for the production and storage of wines. Enno later retired, but for many years the company was known to the inhabitants of Odessa as the basement of Nuvo.

Central Warehouse of the Specific Department

In 1889, the cellar, along with equipment and wines, was purchased from the Nuvo & Fuk company by Specific Winemaking of the Court of the Russian Emperor Alexander III . The transaction was carried out with the participation of Prince L. S. Golitsyn , who later took the post of head of Specific winemaking. The nature and subject of the purchase is described by the scientist A. E. Salomon in the journal Vestnik Vinodelienii, published by V. E. Tairov. “The purchase, repair and extension of four new spans, made by the architect Tokarev,” Salomon wrote, “cost 222 thousand rubles.”

The company received the name "Central Warehouse of the Specific Department", with an area of ​​1.5 acres (1.65 ha) for aging wines. Here 30 workers worked under the guidance of 4 cavists (cellar masters), the main of whom was a Bordeaux man Jules Raymond. The head of the large-scale enterprise, with an annual wine production of more than 100,000 buckets, was Inspector Udelov E. Yu. Vatel. Specific winemaking contributed not only to the development of winemaking in the region, but also to the appearance on the maps of Odessa of the French Boulevard, as the main street of the resort area.

PJSC Odessaavinprom

In the period from 1900 to 1902, the Malofontan road was expanded, and Specific winemaking abandoned part of its territory in favor of the urban community. Long negotiations on the settlement of land disputes were conducted by the chamberlain of the Supreme Court V.N. Martynov. As a result, the Specific Department lost direct access to Specific Lane (which exists to this day) and was forced to fill up an underground exit from basements to the sea. At the same time, Departments ordered the famous architect L. L. Vlodek, the author of the Odessa Passage, to design a new building for the plant management. It was located at the beginning of the new French Boulevard, next to the cottage of the widow of the Italian businessman Mark Molinari. Subsequently, both of these buildings were nationalized and transferred to the "Ukrvinddelpravleniya" - an administrative body with the rights of the ministry, which led the wine-making industry of the Ukrainian SSR in the 1920s. Today, fragments of the wall of the Molinari cottage, adjacent to the building of the French Boulevard wine boutique, have been preserved. The house built by architect Vlodek houses the office of PJSC Odessavinprom, and in the basements of the Nuvo restored by Tokarev there are workshops for the production of champagne wines of this brand.

Specific wines from the central Odessa cellar were well known in the late XIX-early XX centuries. and enjoyed popularity in various social classes. In the memoirs of Valentin Kataev about the life of Ivan Bunin in Odessa, there is confirmation of the special advantages of specific wines:

“If there was wine bought at the table at the table, Bunin took at his disposal one bottle of red specific, and the rest - as they want. "He, as the youngest, he appointed me the chairman of the table and the cupbearer, so I, for example, before making friends with Alexei Tolstoy, poured him more than one glass of wine."

First Experimental Winery

In the period from 1892 to 1898 , Specific winemaking was headed by Prince L. S. Golitsyn, who recruited the staff of the Dvor wineries mainly by French, sometimes Spanish specialists, and established strict technological rules for making wines. Often they were superior in quality to wines with foreign labels, since in the Russian Empire about half of all alcoholic products imported into the country were faked.

In the 20s of the last century, basements on the French Boulevard were used by entrepreneurs of the era of new economic policy . Often on the labels of their wines they mention “former Departments,” which was a common practice of the time. In the early 30s, by order of Glavvino, on the boulevard renamed Proletarsky, the First Experimental Winery was created. For several decades, he plays the role of a center of technological experiments and innovations for the entire wine-making industry of the Ukrainian SSR.

Large scientists and developers of Soviet technologies for the production of various types of wines worked and conducted experiments here. Among them, A. A. Kipen, who headed the “Vindelepravlenie” in the late 1920s, A. I. Pogibko, who lectured on winemaking at Novorossiysk University .

Wine and champagne factory of the Directorate of Horticulture and Viticulture of Odessa Governorate

During the years of the Romanian occupation, the Transnistrian administration returned the name of the French Boulevard to the street and created here the “Wine-Champagne Plant of the Directorate of Gardening and Viticulture of the Odessa Governorate”. The plant produced a large assortment of wines. The wartime enterprise was so successful and significant that it was visited by the conductor of Romania, Marshal Ion Antonescu .

Odessa Winery No. 1 Ukrglavvino

In 1944 , after the liberation of Odessa from the Romanian and Nazi forces, a new stage in the life of the enterprise on Proletarsky Boulevard began. The street again returned to the Soviet name. OEVZ (Odessa Experimental Winery) continues to occupy basements and workshops, and the plant management becomes the office of the new administrative unit of the Soviet era - the Chernomorsovkhozvintrest of Odessa Sovnarkhoz. The trust and the plant were often renamed. It bore the names “Odessa Winery No. 1 of Ukrglavvino”, “OVZ of the Office of the Wine Industry of Odessa Sovnarkhoz”, “OVZ of Odessa Odessavintrest” and others. In 1965, Ruben Vartanovich Guliyev was appointed the head of the trust, who remains its permanent leader for 45 years.

By 1985, the company was transformed into the largest industrial and agricultural association, which employs 20 thousand people. The area of ​​vineyards is 13,348 ha, the gross output exceeds 335.1 million rubles per year, or more than 400 million US dollars at the exchange rate of that time. The association produces wine brands created at its enterprises: table fine wines “Naddnipryanskoe”, “Rkatsiteli Odessa”, “Ukrainian Leanka”, “Oxamite of Ukraine”, “Shabskoye white”, dessert vintage and ordinary wines, as well as sparkling wines, champagne and cognac. They stimulate the creation of new wine brands, train personnel, and use the production base for scientific research. Prominent Soviet winemakers A. A. Preobrazhensky, A. A. Merzhanian, S. A. Brusilovsky visited the enterprise more than once and tested new acratophores, columns for the production of sherry, bottling lines and other equipment and technologies.

Trademark "French Boulevard"

In 1991 , after the collapse of the USSR, the industry trust ceased to exist. The wineries included in it, including the OEVZ, have gained independence. The plant changed its form of ownership and became a closed joint stock company. In the difficult economic conditions that characterized the period of the emergence of Ukraine as an independent state, the enterprise managed to keep personnel and production in working condition. The French name was returned to the boulevard, and Odesavinprom CJSC became one of the rapidly developing enterprises in Odessa region. Since 1997, the company's products are manufactured under the brand name "French Boulevard". At the same time, hundreds of hectares of new vineyards were laid, modernization of all technological cycles was carried out. In 2007, the company implements a large-scale project for the construction of a new wine complex in the village of Rozovka, Saratsky district, Odessa region with an investment of more than 10 million euros.

Literature

  • Proceedings of the Committee of Viticulture of the Imperial Society of Agriculture of Southern Russia. Collections of articles and protocols. Odessa. 1898-1916
  • Russian archive of 1905. Collection of documents. St. Petersburg 1905
  • Album of the Odessa factory exhibition. Odessa. 1910
  • All Odessa. Address Book. 1908
  • Ballas M. Encyclopedia of Viticulture and Winemaking in Russia in 5 volumes. St. Petersburg 1895-1899 g
  • The current state of industry in southern Russia. Collection of statistics. Odessa. 1884
  • Zuev V.I. French Boulevard in Odessa. Odessa 1915
  • Century. Odessa historical album. 1794-1894. Odessa. 1894
  • Bulletin of winemaking. Magazine. Odessa. 1896-1911
  • Odessa District October Commission. Istpartotdel ORGKOM KPbU. Collection of articles and memoirs. Odessa. 1927
  • Valentin Kataev. Diamond is my crown. A story. Kishinev. 1986 year.
Source - https://ru.wikipedia.org/w/index.php?title=French_Boulevard_(Trademark )&oldid = 88172835


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Clever Geek | 2019