Content
B2C (Business-to-consumer, Russian. Business for the Consumer , pronounced - “bi tu si”) - a term denoting commercial relationships between individuals, the so-called “final” consumer (consumer) [1] ; also a form of electronic commerce , the purpose of which is direct sales to the consumer (end user, individual).
The goal of B2C is to make the organization’s activities more transparent and to facilitate work with the “end” consumer.
Description
This system is one of the links in the chain of modern business processes , and this link builds business relations of the following interaction plan: “ Business client ”.
The term is often used to describe the direct business activities of an enterprise. Indicates that the company is selling goods and providing services intended directly for the end consumer (individual).
Sales Strategy
B2C sales strategy is characterized by a shorter sales cycle, emotional decision-making on the purchase and less close relationship of the seller and the buyer than in B2B [2] .
Examples
One of the most popular B2C tools in e-commerce is the online store and other e-commerce entities, whose activities are aimed directly at consumers. Direct sales on the Internet can also be attributed to the Business To Consumer sector.
See also
- Business model
- E-commerce
- B2B (Business-to-Business) - the relationship between commercial organizations
- G2B (Government-to-Business) - the relationship between government and business
- B2G (Business-to-Government) - the relationship between business and the state
Notes
- ↑ D.Chaffey, E-Business and E-Commerce Management, 2007
- ↑ b2c what is it? . worldsellers.ru (07/31/2014). Date of treatment April 22, 2015.