Heineken

The history of the company dates back to February 15, 1864 , when its founder Gerard Adrian Heineken bought the De Hooiberg brewery in Amsterdam. Until 1989, the company was headed first by a son (from 1917 to 1940), and then by the grandson of Gerard Heineken. In 1968, Heineken took over its main competitor, Amstel ^[6] .

In June 2007, the company acquired the Czech Krušovice Brewery from the German Radeberger Gruppe, the amount of the transaction was not disclosed ^[7] . The purchase of , a British brewing company, in 2008 brought Heineken to third place in the world in beer production after Anheuser-Busch InBev and SABMiller , and after the merger of the two companies in 2016, Heineken became second ^[8]

In January 2010, the company acquired the largest brewing company in Mexico, Femsa, the transaction was carried out by exchange of shares, as a result, in exchange for 100% of the shares of Femsa, the shareholders of the Mexican company received a 20% stake in Heineken. The transaction value is estimated at € 5.3 billion ( $ 7.7 billion) ^[9] . In January 2017, 12 Brazilian Kirin breweries were bought for $ 700 million, which brought the Dutch group to second place in Brazil, which is the third largest beer market in the world ^[10] .

The main shareholder of the company is Heineken Holding NV (50.005%), in which the Heineken family (CL de Carvalho-Heineken), through L'Arche Holding SA, owns 50.005%. Market capitalization on August 7, 2006 - about € 17.7 billion.

• Jean- Marc Huët , Chairman of the Supervisory Board since April 25, 2019, is also a member of the Board of Directors of SHV Holdings NV, Delta Topco (Formula 1 parent company) and Canada Goose Incorporated.
• Jean- Francois ML Boxmeer has been Chairman of the Executive Board and Chief Executive Officer since 2005, and has been with the company since 1984.

As of 2006, the company owned 130 breweries in more than 65 countries. In addition to the world-famous brands Heineken and Amstel, the company produces more than 300 international and local brands of beer, including Cruzcampo, Tiger, Żywiec, Birra Moretti, Murphy's , Star, etc.

The total number of personnel is 85.6 thousand people. With an annual beer output of 233.8 million hectoliters, the company is the second largest brewing company in the world after Anheuser-Busch InBev and before Carlsberg . The largest region in terms of beer sales is America (83.3 million hectoliters), followed by Europe (79.8 million hl), Africa, the Middle East and Eastern Europe (41.7 million hl) and Asia (29 million hl) ^{[2 ]} .

Heineken is the company's most popular export beer brand. In Europe, the best-selling beer brands are Heineken and Amstel , and companies also own such well-known brands as Edelweiss , Zipfer, Gösser , etc.

Heineken in the Czech Republic

At the end of 2007, Heineken ranked 3rd (14%) in beer production in the Czech Republic under the brands Starobrno, Hostan, Krušovice , Zlatopramen , Březňák, Louny, Dačický, Lorec, Jarošov and Pivrnec. The total production reached 3 million hectoliters per year. More than a third of production was sent for export.

Heineken in Russia

The Dutch company has been operating in Russia since 2002 as Heineken United Breweries LLC and owns 7 breweries in Russia : Heineken Brewery ( St. Petersburg ), Siberian Heineken Brewery ( Novosibirsk ), Shihan ( Sterlitamak ), " Volga ”( Nizhny Novgorod ),“ Patra ”( Yekaterinburg ),“ Baikal ”( Irkutsk ),“ Amur-beer ”( Khabarovsk ).

Stamps issued by Russian enterprises - Heineken, Amstel, Edelweiss, Guinness Original, Gösser, Buckler, Zlatý Bažant , Desperados, Kalinkin, Königsberg, Bochkarev ”,“ PIT ”,“ Hunting ”,“ Stepan Razin ”,“ Three Bears ”,“ Doctor Diesel ”,“ Shihan ”,“ Gray Ural ”,“ Okskoye ”,“ Zhigulevskoye Heineken ”,“ Patra ”,“ Sagittarius ” , “Ostmark”, “Free Siberia”, “Strong”, “Shore of Baikal”

In November 2006, the production of Bud beer was launched under the license of the American Anheuser-Busch . At the Kaliningrad plant, by the order of the company Kirin , the brand of the same name was produced. The contract expired at the end of 2008.

Heineken is the exclusive distributor of premium brands Guinness Draught and Kilkenny, which are sold in pubs throughout Russia.

September 25, 2018. HEINEKEN and Molson Coors announce the signing of a long-term partnership agreement according to which HEINEKEN receives the exclusive right to manufacture, distribute and sell beer under the Miller Genuine Draft and Staropramen brands in Russia. Under the terms of the agreement, shipments to wholesale customers will begin on December 15, 2018, and the first lots will arrive on the modern trade channel on January 1, 2019.

In 2006, the Russian breweries produced 13.7 million hectoliters of beer. According to the results of 2006, the company's market share in Russia amounted to 16.2%, according to the results of 2007 - 12.8% by value ^[11] .

In 2008, according to SPARK-Interfax, the revenue of the parent Heineken Breweries LLC was 16.9 billion rubles, and the net loss was 2.3 billion rubles. The company controls 15.8% of the beer market ^[12] .

The president of the Russian representative office of the company is Baudevine Haarsma ^[13] .

Heineken in Belarus

Heineken NV entered the Belarusian market in December 2007 by purchasing the Syabar brewery in Bobruisk . Then the Dutch company became the owner of Rechitsapivo . In 2013, against the backdrop of a falling market and criticism of the Belarusian authorities for unprofitable work and large volumes of imports, the company concentrated the production of beer and kvass in Bobruisk, and malt house, a warehouse and a distribution center remained in Rechitsa . The number of personnel decreased from 160 to 90 people.

In 2017, Heineken NV sold all of its assets in Belarus to the Oasis group (before renaming - Detroit Investments). The companies agreed to merge their units in Belarus into one company, which will be owned and operated by Oasis, while Heineken will provide licenses for the production and sale of beer under its brands, as well as continue to provide quality control and marketing support ^[14] .

Heineken in Ukraine

since 2015, the company Persha Privat Brovarnya has been brewing Heineken beer under license at its factory in Radomyshl, while not being the property of this concern. For example, in the USA, the Heineken is still being transported from Holland.

Now the company “Persha Private Brewery" owns two breweries - in Lviv (capacity 1.4 million hl) and in Radomyshl (1.1 million hl).

On April 18, 2007, the European Commission fined Heineken € 219.3 million, as well as two other Dutch brewing companies (Grolsch € 31.65 million and Bavaria Brewery € 22.85 million) for a cartel agreement for pricing between 1996 and 1999 year; together, these companies control 80% of the beer market in the Netherlands. The fourth cartel company, InBev, escaped a fine by collaborating with the investigation ^[15] .

The main subsidiaries at the end of 2018 ^[2] :

• Heineken International BV (Netherlands, 100%)
• Heineken Brouwerijen BV (Netherlands, 100%)
• Heineken Nederland BV (Netherlands, 100%)
• Cuauhtémoc Moctezuma Holding, SA de CV (Mexico, 100%)
• Cervejarias Kaiser Brasil SA (Brazil, 100%)
• Bavaria SA (Brazil, 100%)
• Heineken France SAS (France, 100%)
• Nigerian Breweries Plc. (Nigeria, 56%)
• Heineken USA Inc. (USA, 100%)
• Heineken UK Ltd (UK, 100%)
• Heineken España SA (Spain, 99.8%)
• Heineken Italia SpA (Italy, 100%)
• Brau Union Österreich AG (Austria, 100%)
• Grupa Zywiec SA (Poland, 65.2%)
• Heineken Breweries LLC (Russia, 100%)
• Heineken Vietnam Brewery Limited Company (Vietnam, 60%)

• Wat Pa Maha Chedi Keo is a temple complex in Thailand built from Heineken bottles.

• Official website of the company (English)