Tuborg is a Danish brewing company founded in 1873 by Karl Frederick Tietgen . Since 1970, owned by Carlsberg . Tuborg is a leading international brand represented in more than 100 countries [1] [2] .
| Tuborg | |
|---|---|
 | |
| Base | 1873 |
| Location | Fredericia  Denmark |
| Industry | Brewing |
| Parent company | Carlsberg |
| Website | tuborg.com |
Content
- 1 History
- 1.1 Company Development
- 1.2 Development in the Soviet and post-Soviet space
- 2 Types of Tuborg
- 3 Known stocks
- 3.1 Duel between Lemon and Black
- 3.2 Tuborg and music
- 3.3 Tuborg Greenfest
- 3.4 New Year's beer
- 4 Beer Monument
- 5 notes
- 6 References
History
Company Development
The history of this beer dates back to 1873 , when Karl Frederick Tietgen built the first brewery in Copenhagen . It was brewed with a pilsner , which was called Tuborg, from the name of the place where this beer was brewed - Thuesborg [3] . Beer was successful in the Danish market not only because of its taste, but also because it was bottled in beer, something that had never been done in this country before. In 1880, the production of the Tuborg Green variety began.
In 1895, another well-known variety appeared - "Tuborg Gold" [4] .
In 1894, Tuborg promoted the merger of 11 Copenhagen breweries into one company, The United Breweries. The United Breweries became the main competitor to Carlsberg , the leading Danish brewing company in Denmark.
In 1903, Tuborg signed an agreement with Carlsberg on the separation of revenues and supplies - companies divided the market in half.
In 1970, the Danish breweries Carlsberg and Tuborg took over at Carlsberg A / S.
In 1981, Tuborg began brewing his beer in Hungary [2] .
Baltic Beverages Holding (BBH) was established in 1991 by Hartwall (Finland), Pripps (Sweden), Ringnes (Norway) ( Orkla industrial group). Baltic Beverages Holding was created specifically for investing in the beer industry in the countries of the former Soviet Union.
In 2000, Carlsberg bought shares in the Orkla breweries . The companies united their interests by creating the Carlsberg Breweries company (60% of the shares belonged to Carlsberg and 40% belonged to Orkla).
In 2002, Hartwall sold its share of BBH to British company Scottish & Newcastle (S&N). In 2004, Carlsberg purchased a 40% stake in Carlsberg Breweries from Orkl. The current owners of BBH are Carlsberg Breweries and Scottish & Newcastle, each of which owns a 50% stake in the holding [1] .
Today Tuborg is licensed in 25 countries in Europe, Asia and Africa [5] .
Development in Soviet and Post-Soviet Space
The supply of Tuborg beer to the USSR began in the late 60s of the XX century. In the 70-80s, Tuborg was distributed through a network of foreign exchange stores Birch .
Tuborg became the first Western licensed brand to be launched in Russia. Baltic Beverages Holding owns the production of Tuborg beer in the territory of the former USSR.
In 2000, Tuborg began production under license at the Vienna Brewery in St. Petersburg. 66% of the shares are owned by Sinebrychoff Ab , a subsidiary of Carlsberg Since 2004, the Vienna factory has also produced Tuborg draft beer in kegs.
In 2001, the production of Tuborg beer in Ukraine began at the Slavutich factory [2] .
Types of Tuborg
The Tuborg brand is represented by such beers:
- Tuborg Green (alcohol not less than 4.6% vol.),
- Tuborg Gold (alcohol not less than 5.0% vol.),
- Tuborg Lemon (alcohol not less than 4.5% vol.) Light beer with citrus flavor of lemon - lime ,
- Tuborg Black (alcohol not less than 4.8% vol.) Dark beer with guarana ,
- Tuborg Christmas Brew (alcohol not less than 5.6% vol.).
Known stocks
Duel between Lemon and Black
In 2008, BHH launched the production of two new sub-brand products: Tuborg Lemon and Tuborg Black. A special feature was the non-standard communication strategy, which was based on the competition between the two products. From June to October 2008, Tuborg Lemon and Tuborg Black fought with each other for the voices of consumers [6] . More than 65,000 people took part in the voting using SMS . As the voting results showed, a little more votes were cast for Tuborg Black, however, sales reflect a greater consumer demand for Tuborg Lemon [7] .
Tuborg and music
Tuborg Green actively supports a variety of musical events. Tuborg is the official sponsor of the largest Roskilde festival in Copenhagen ; Supports the famous Download Festival , Glastonbury Festival and Escape into the Park . Since 2004, Tuborg Green has been participating in such events as MAXIDROM , Russian Music Awards in Russia [8] .
Tuborg Greenfest
Tuborg annually holds the world famous GreenFest music festival, which is associated with such names of world musical culture as Metallica , Linkin Park , Garbage , Foo Fighters , Lenny Kravitz , Pink , Jamiroquai , Mattafix , Rasmus , Placebo , Faithless , Red Hot Chili Peppers , Panic! At The Disco and many others.
New Year's Beer
Tuborg Christmas Brew beer appears only once a year, especially for the winter holidays, and you can try it from mid-November to the end of January.
The Christmas variety was created by the Danish concern Carlsberg in 1980 . In Russia, began to cook Tuborg Christmas Brew in 2002 [9] .
Beer has a high alcohol content and a stronger taste, which makes it suitable for parties and all kinds of celebrations [10] .
Beer Monument
Tuborg Green Beer Monument Erected in the form of a giant Tuborg bottle 26 meters high, which now stands on the territory of the manufacturer’s factory. In this bottle is the first hydraulic elevator in Denmark, which takes visitors to the top of the bottle with a magnificent view of Copenhagen .
Notes
- ↑ 1 2 propivo.com. Brand Tuborg beer (Russian) (neopr.) ? . Date of treatment April 13, 2010. Archived April 23, 2012.
- ↑ 1 2 3 podpivo.com. History of Tuborg beer (Russian) (neopr.) ? . Date of treatment April 13, 2010. Archived April 23, 2012.
- ↑ tuborg.ua. Advertising TUBORG (Russian) (neopr.) ? (inaccessible link) . Date of treatment April 13, 2010. Archived April 20, 2010.
- ↑ carlsberggroup.com. Tuborg Gold (English) (unavailable link) . Date of treatment November 9, 2016. Archived November 10, 2016.
- ↑ Sergey Volodin. TUBORG - KING IS NOT ONLY IN DENMARK (rus.) (Neopr.) ? . Date of treatment April 13, 2010.
- ↑ suslo.ru. Tuborg expands the range (rus.) (Neopr.) ? (05/13/08). Date of treatment April 13, 2010. Archived April 23, 2012.
- ↑ vodka.com.ua. Tuborg Lemon and Tuborg Black stay! In the battle of brands consumers (rus.) (Neopr.) Won ? (11/14/2008). Date of treatment April 13, 2010. Archived April 23, 2012.
- ↑ baltika.ru. Tuborg Green (Russian) (neopr.) ? . Date of treatment April 13, 2010. Archived April 23, 2012.
- ↑ Baltic. Has bottling of seasonal New Year's beer Tuborg Christmas Brew (rus.) (Neopr.) Begun ? (11/07/2006). Date of treatment April 13, 2010.
- ↑ packagingeurope.com. Beer "TUBORG CHRISTMAS BREW" opens the season of winter holidays (Russian) (neopr.) ? (05/13/08). Date of treatment April 13, 2010.