Subject photography is a genre of photography used in advertising to demonstrate the external characteristics of the advertised product - its design, construction and significant elements. Based on the task, a photograph is taken of the goods, objects or assortment groups, united in the frame by a common composition. The most winning angles are achieved , convincingly “talking” about the important functional properties of the product and its differences from competitive products.
Photos of advertised objects are needed for booklets , websites of online stores , for periodicals , as well as for catalogs and art albums, postcards, posters and posters, etc. According to B. G. [ who? ] , 83% of decisions people make based on visual information. In many cases, a photograph in a booklet, catalog, on a poster is the only way for a client or buyer to appreciate all the advantages of the depicted item. It is on the basis of the photograph that he makes certain conclusions for himself, which subsequently affect his decision to purchase.
If necessary, additional equipment and special devices are used - a subject table, a macro lens, polarizing filters, a shadowless cube, various light sources and colored backgrounds. When shooting, the photographer must necessarily remove glare and excess reflections, emphasize the volume, depth and texture of objects.
Subject photography is especially popular for online stores.
Photography of clothes, shoes, household items and any other goods is most in demand in recent years. This is due to the rapid development of Internet commerce. Since the competition on the Internet is huge, preference is given to stores providing an excellent visual component - subject photos.
Subject photography has received its great application in the field of sales of clothing and footwear, equipment, inventory, components and many other goods. The most popular types of subject photography are everyday products and food.
Food Photography - food photography
A specific area in subject photography is food styling . Food stylists are specialists in the field of advertising photography , able to present food in the most favorable light. In this case, often unattractive natural products are replaced with plastic and wax models, processed with special compounds to give juiciness and shine, liquids are replaced with similar in appearance, but more suitable for the photographer in terms of quality. For example, dairy products, especially kefir and sour cream, are most often used with a thickener in the frame.
A special place in subject and advertising photography is taken by photographing jewelry. This kind of photography, like no other, requires the photographer to have knowledge in fields such as physics and geometry. Features of this type of work include the ability to photograph polished metal and precious stones.