7 Up ("Seven Up") is a trademark of a carbonated drink with the taste of lemon and lime that does not contain caffeine. Distribution rights for this product reserved by Dr. Pepper Snapple Group (in the USA) and PepsiCo (outside the USA) [1] . In 1934, the drink became non-alcoholic, before it became non-alcoholic, a small dose of alcohol was added to the drink.
| 7 up | |
|---|---|
 | |
| Type of | Soft drink |
| Manufacturer | Keurig Dr Pepper , Dr Pepper Snapple Group , PepsiCo |
| Origin |  USA |
| Year | 1929 |
| Color | colorless |
| Website | |
Content
- 1 History
- 2 Logo
- 3 Options
- 4 See also
- 5 notes
History
7 Up was created by Charles Leiper Grieg, who founded The Howdy Corporation in 1920 to produce the orange-flavored light drink he invented, called Howdy [2] . However, Grieg found it difficult to compete with Orange Crush, the dominant US market , and the inventor focused on drinks with lemon and lime flavors. In 1929, he entered the market with a new drink called Bib-Label Lithiated Lemon-Lime Soda (soon renamed 7Up Lithiated Lemon Soda ), which included lithium citrate [2] . The idea that lithium promotes the dissolution of urates , the accumulation of which in the body was considered the cause of many diseases, led to the appearance of many “tonics”, and 7 Up became the most famous of them [3] . Lithium citrate was excluded from the composition of the drink only in 1950 [3] , after the ban on its use in the United States.
In 1978, Philip Morris acquired the 7UP trademark and sold it to the Hicks & Haas group of companies in 1986.
In 1988, 7UP was merged with Dr. Pepper, and in 1995 a joint venture was bought by Cadbury Schweppes. In 2008, the Dr Pepper Snapple Group split off from Cadbury Schweppes.
Logo
The 7UP logo is a red blob between “7” and “UP”.
In 2008, PepsiCo Corporation announced a global rebranding. Subsequently, all logos of products ( Pepsi , 7UP, Mountain Dew and others) underwent dramatic changes.
In Russia, the logo changed in 2014, along with it the logo of Pepsi and Lipton Ice Tea changed.
In the USA, the old logo is used.
Options
Four versions of the drink are produced in Russia:
- 7UP - a classic version of the drink;
- 7UP Mojito - a drink with a taste of lime and mint (since 2012);
- 7UP Lemon Lemon - a lemon- flavored drink (since 2018) ;
- 7UP Lemon Lemon Persikoff - a drink with the taste of lemon and peach (since 2019) .
See also
- Sprite
- Pepsi
- Mirinda
- Mountain dew
- IRN-BRU
Notes
- ↑ How to grow contrary to, or 7UP Success Story
- ↑ 1 2 Mary Bellis. The History of 7up - Charles Leiper Grigg . The Development of a Lemon-Lime Soda . ThoughtCo (December 21, 2013) . Date of treatment January 16, 2014.
- ↑ 1 2 Marcel Gielen, Edward RT Tiekink. The history of lithium therapeutics // Metallotherapeutic Drugs and Metal-Based Diagnostic Agents: The Use of Metals in Medicine. - John Wiley & Sons, 2005 .-- P. 3-4. - 638 p. - ISBN 0470864044 .