“Russian Project” is a series of television commercials with a length of 1 to 3 minutes, which were shown from April 1, 1995 to March 1, 1997 on ORT . The producer of the series is Konstantin Ernst . Director - Denis Evstigneev. Screenwriter - Peter Lutsik .
| Russian project | |
|---|---|
| Genre | |
| Screenwriter | |
| Producer | |
| A country | |
| Original language | |
| Number of seasons | |
| Number of episodes | |
| Production | |
| Executive producer | |
| Producer | |
| Operator | |
| Studio | |
| Broadcast | |
| Tv channel | |
| Video format | |
This series was the first social advertising in Russia since the collapse of the USSR . The project consisted of two seasons - 1 season went from 1995 to 1996, the second - a year later.
Purpose
Short videos showed scenes from the life of ordinary Russian citizens with the same problems as everyone else. Simple feelings such as friendship, stamina, endurance, love were demonstrated. They touched on the problems of a total lack of money (a video with workers at the Goznak factory), war in Chechnya (a video in an armored personnel carrier and a winter video with trailers), alcoholism (a video in the hospital “Time to collect stones”), intergenerational communication (a veteran in the subway, a morning trolley bus). Also, in addition to individual videos, the so-called assembly was shown, where shots were shown showing the optimistic ending of some stories - the return of a son from the army, a meeting of astronauts in Moscow, a wedding after graduation, the return of the driver home, and so on.
Cast
- Alexey Buldakov - a man in the village
- Anatoly Vedenkin - worker on Goznak ( “Be happy, Pashka” )
- Anastasia Vertinskaya - wife ( “Take care of love” )
- Galina Volchek - nurse ( “Time to collect stones” )
- Valery Garkalin - a worker on Goznak ( “Be happy, Pashka” )
- Zinovy Gerdt - an old man in the subway ( “We love you” )
- Vladimir Gostyukhin - BMP commander
- Nonna Grishaeva - a student at the medical institute ( “Set real goals for yourself” )
- Vladimir Dolinsky - Impresario ( Believe in Yourself )
- Lev Durov - alcoholic esthete with a radio
- Oleg Efremov - trolley bus driver, alcoholic ( “This is my city”, “Build” )
- Alexander Zbruev - husband ( “Take care of love” )
- Igor Zolotovitsky - a passerby ( “Remember loved ones” )
- Vakhtang Kikabidze - Georgian alcoholic
- Alexey Kravchenko - Sentry Dima / Military in Chechnya ( Remember Your Loved Ones, Build )
- Leonid Kuravlyov - Pashka ( "Be happy, Pashka" )
- Rimma Markova - a woman — a traveling worker ( “May God give you health”, “Assembly”, “Assembly-2”, “Save and Save” )
- Vladimir Mashkov - astronaut ( “This is my country”, “Assembly” )
- Nikita Mikhalkov - astronaut ( “This is my country”, “Assembly” )
- Nadezhda Mikhalkova - daughter of an astronaut
- Tatyana Mikhalkova - wife of an astronaut
- Nonna Mordyukova - a woman — a traveling worker ( “May God give you health”, “Assembly”, “Assembly-2”, “Save and Save” )
- Nikolay Olyalin - combine harvester (man in the village)
- Kristina Orbakaite - Alla Pugacheva in her youth ( “Believe in yourself” )
- Alla Pugacheva - cameo ( "Believe in yourself" )
- Elena Safonova - foster mother
- Evgeny Sidikhin - GAZ driver / man in the village) ( “Everything will work out for us,” “Assembly” )
- Polina Sidikhina - daughter of a GAZ driver ( "Assembly" )
- Evgeny Stychkin - student with a rat ( “Set real goals for yourself” )
- Oleg Tabakov - an alcoholic
- Nina Usatova - Dima’s mother ( “Remember loved ones”, “Assembly” )
- Mikhail Ulyanov - an elderly musician in the subway ( “We Remember” )
- Alexander Feklistov - foster father
- Yuri Shevchuk - cameo
- Nikita Presnyakov - little Kristina Orbakaite ( Believe in yourself )
At the time of filming, Nikita Presnyakov was 4 years old, in the video, Christina was one year old
Episode List
Season One ( 1995 )
Protect love [1]
Graduation Ball 1995 in high school. After graduation, the boyfriend in love ( N. Tatarenkov ) and the girl walk around the city at night and witness the quarrel of the couple ( A. Zbruev , A. Vertinskaya ), after which the husband drives his wife out of the car and leaves in anger. The girl ( M. Anikanova ) wants to give the woman a hat thrown out of the car, but the woman puts the hat on the girl’s head and leaves.
Believe in yourself [2]
The video is based on the memoirs of Alla Pugacheva.
The beginning of the 70s . Novice singer Alla Pugacheva ( K. Orbakaite ) performs at her first solo concert on the summer stage, full of problems and insecurities, and after the concert ends she cries behind the scenes. Impresario ( V. Dolinsky ) convinces her that she will soon become famous, but Alla does not believe this and shouts to her daughter ( Nikita Presnyakov ) crying here, “Kriska, be silent!”.
A sharp change of plan: the beginning of the 90s , a young team is playing on the summer stage. Among the spectators is the already successful Diva.
The final comment of Alla Pugacheva - “you just need to believe in yourself and everything will work out”.
Be happy, Pashka [3]
An employee of Goznak Pashka ( L. Kuravlyov ), whistling a song, goes along the corridor. Things are not going well today - only 18 billion rubles were printed due to a bearing breakdown, while a colleague “made” 170 billion. Pashka is going to go to classes of the choir, but after some persuasion of his comrades ( A. Vedenkin , V. Garkalin ) agrees to go drink beer.
God give you health [4]
Two elderly, eternally Russian women (actresses Rimma Markova and Nonna Mordyukova ) - traveling workers in orange vests beat with sledgehammers on rails (as expected, it is the women who repair the railway track) and insult each other. One of the women, unable to bear the load, faints, to which the other reacts sharply: “Well, get up! Are you out of the picture? Why do I need you so dead? Get up! ”
Recovering, the first woman begins to cry, which gives the second reason to show pity for her. In the end, both women, embracing after all the experiences, drag out the split "Cossack rode in a foreign land."
We love you [5]
1995 year . Type A subway car . The old man ( Z. Gerdt ) is standing, leaning against the door of the carriage and looking thoughtfully through the glass into the darkness of the tunnel - he recalls.
Recollection 1. Forty years , the same subway car, happy faces of passengers, the melody of the winning song “From Moscow to Brest” is heard. A young military man on crutches and a young woman ( K. Kachalina ) stand near the door and, smiling, look at each other. The hero turns to the door, breathes on the glass and writes with his finger: "I love you 1945."
Recollection 2. 1968 . Subway car type D. Someone is reading Literature . The camera pauses on the girl who is sitting and crying. The main character is the same military man, now a middle-aged man, putting on a theatrical doll in his hand, addresses the girl: “Don’t cry! I love you!". And the train at this time arrives at the station " Electrozavodskaya "
1995 again. The old man continues to stare into the darkness of the tunnel. Suddenly, on a glass that was foggy from his breath, the words he once wrote appeared - “I love you 1945”. He raises his hand and corrects “1945” to “1995”.
Remember your loved ones [6]
Red Square . Post number 1. Stationary watch stands ( A. Kravchenko ). Opposite him, behind the fence - a crowd of spectators in anticipation of the battle of the chimes . Among the crowd - a woman of a provincial appearance, the mother of the sentry ( N. Usatova ). She loudly tells him about the village news, about the weather, about potatoes, says that she brought him jam. Then, seeing that the son is not responding, he loudly laments - "He does not hear!" One of those standing nearby ( I. Zolotovitsky ) addresses the sentry - “Dima, well, at least he waved his hand to his mother!” This appeal is picked up by other people, including foreign tourists. Sentinel cries: the struggle with the desire to wave mother comes into conflict with the duty of the sentry - to stand still. The crowd is chanting - "wave to mom!" Finally, Dima smiles, and at first timidly, and then without hesitation, waves his hand. Spectators applaud. The chiming clock is heard, which forces Dima to accept immobility again.
Set Real Goals [7]
A student ( E. Stychkin ) walks along the corridor and approaches the door, because of which female voices are heard - students of the medical institute celebrate someone’s birthday and talk about their dreams (among them N. Grishaev , N. Antonova ). Outside the door at this time, the student gives parting words to the white rat nicknamed Sklifosovsky and throws her into the room. At the sight of a rat, girls run away screaming, and a student feasts on an abandoned feast and praises the rat for a job well done.
This is my city [8]
In the morning twilight, the absolutely empty trolleybus of the SVARZ model rides along the central streets of Moscow - by the 90s already removed from the routes. An elderly driver ( O. Efremov ) conscientiously announces a stop in an empty lounge: “Sivtsev is hostile,” the next is “Prechistenka” and bends over the steering wheel in anticipation of passengers. A girl on roller skates comes out of the entrance and, without going into the trolley, clings with an umbrella to the stairs on the back wall. Together they ride. The girl is detached from the trolley on the background of Moscow State University . The driver, probably already having repeatedly delivered a girl in this way, beeps, the girl waves to him in response.
This is my country [9]
View from space: Mir station on the background of the Earth. Two cosmonauts ( N. Mikhalkov , V. Mashkov ) inside the station look down at the Earth through the porthole and play in the "city" . Earth slowly floating beneath them. The astronauts pronounce the names of Russian cities: " Moscow " - " Arkhangelsk " - " Kustanai " - " Yoshkar-Ola ." The elder smirks: “Where is this? Something I don’t know such a city! ”, To which the youngest indicates his location (“ on the right bank of the Volga , opposite Cheboksary ”) and mentions that his brother lives there. The game continues: “ Narym ” - “ Moscow ”. The elder again with a grin observes: “Moscow was already!” And offers the option “ Samara ”. The youngest objection: “So is it in C?”, To which the senior cosmonaut hints to him: “Yes, we fly over Samara,” and adds: “And in Samara, the most beautiful girls.” The second answers: "The most beautiful girls in Novgorod ." "And in Astrakhan, the most delicious watermelons ... And my mother lives there." The elder is trying to catch a pencil flying away from him in zero gravity. Again, the view of the Earth from space. A voice is heard over the radio: “First! The first! This is Earth. Do you hear me? Why disconnected communication? Reception! "The senior replies:" This is the first. We're fine. Getting started ", after which the game continues ...
Everything will work out.
Field harvesters harvest grain. A thunderstorm is approaching. The driver ( E. Sidikhin ), who drove up for grain, is interested in the combine harvester ( N. Olyalin ) - whether we can clean before the rain. The combiner at first doubts, but then says that he can remove it. Then the combine gives the driver a hare , which he almost crushed with a combine, and offers to give it to the daughter of the driver. The driver returns home from the field. A hare is sitting quietly on a seat next to him, a photograph of her daughter is attached to the panel. The driver thinks for a while, then aloud affirmatively says, “No, let's clean it!” [10]
Assembly — 1 [11]
The development of some previous plots is shown: smiling astronauts in orbit ( N. Mikhalkov , V. Mashkov ), the wedding of former schoolchildren, the sentry who returned home ( A. Kravchenko ) meets his mother ( N. Usatova ), the GAZ driver ( E. Sidikhin ) arrives home and hands a hare to his daughter, a trolley bus driver ( O. Efremov ) smiles warmly, smart women ( R. Markova , N. Mordyukova ) ride a trolley and sing a song, astronauts report to the ground that everything is in order.
Second Season ( 1996 )
Everything will work out — 2 [12]
Winter, field, all covered with snow. Four men, among them a driver (E. Sidikhin) and a combine operator ( N. Olyalin ) are sitting near a structure similar to a grain dryer and are discussing what to do. Apparently, they have been waiting for someone for a long time and in anticipation they have remade all possible things. Five snowmobiles appear from behind the hill. Joyful men go after them in a ZIL car through snow drifts. The car could not overcome one of the snowdrifts and stuck his nose into the snow. One of the men climbs a snowdrift and asks people on snowmobiles to help pull out a truck. The last frame - modern snowmobiles pull the ancient ZIL from a snowdrift.
Better at Home [13]
Kazakhstan, steppe, winter. There is a yurt, you can hear the song "Samara-gorodok" performed by Rosa Baglanova on the radio. Suddenly, the descent capsule falls, miraculously not hitting the yurt and the attached horses. An elderly Kazakh ( B. Beishenaliev ) with a gun goes to see what happened. Through the porthole he sees astronauts. Next they show a yurt, pilaf in a cauldron. Kazakh asks if there were astronauts on the moon , the hero Mikhalkov replies that they were not. Kazakh tells his story about an unsuccessful trip to the district center and asks the rhetorical question: "Is home better?" Mikhalkov agrees with him - "Home is always better." At this point, a search expedition discovers a descent capsule.
To be continued [14]
Elderly patients ( O. Efremov , O. Tabakov , L. Durov , V. Kikabidze) in the hospital talk about how, under which snack and in what situations should be used vodka. The result is summed up by the hero of Efremov: “We must take it and drink it. And again you breathe! You live!".
Time to collect stones [15]
Patients ( O. Efremov , O. Tabakov , L. Durov , V. Kikabidze) continue to discuss the culture of drinking alcohol, this time - beer and wine. A doctor ( G. Volchek) appears, it is clear from her that she knows them all well and they are pleasant to her, but then she pretends to be stern and sends the “boys” from the “third urology” - for analysis. The last frame - the "boys" are removed along the corridor to the bravura music of "Flight of the Valkyries" by Richard Wagner.
Mom, don’t cry [16]
A married couple ( E. Safonova , A. Feklistov ) comes to pick up their adopted daughter from the orphanage. In the cafe , where they later call in, the girl turns to her adoptive mother and, in a burst of gratitude, gives her a “golden” ring made of wire stored on her chest. Mom puts it on her finger and cries. The girl pities her, mom hugs her daughter and smiles, after which both father hugs.
We remember [17]
Again, the old man in the subway, at the Pushkinskaya station sees an orchestra of elderly people playing “Farewell to the Slav”. He remembers how in the war years he went to the front to this song for the song, and how a young nurse ( K. Kachalina ) caught up to say goodbye, possibly saving his life in the hospital.
Save and save [18]
Women - traveling workers (actresses Rimma Markova and Nonna Mordyukova ) walk along the railway from the store, discussing household members, in particular, the heroine of Rimma Markova regrets that her friend discouraged buying halva for Fedor Andreevich. She deliberately puzzles her, says that the peasants do not need to indulge in their whims, but they must be flogged with a belt or nettles. Passing train with soldiers. The women, at their sight, instantly feel sorry for their men. It becomes clear that they were talking about grandchildren.
I'll be back, mom [19]
A soldier, a former Kremlin watchman ( A. Kravchenko ), is fighting in Chechnya, preparing for his first battle. The commander ( V. Gostyukhin ) encourages him "And you shout, it will be easier." The command "Get ready for the attack." The crew of the armored personnel carrier enters the battle.
I love [20]
Concert of DDT group. Yuri Shevchuk performs the song "Far, Far." Among the audience are a deaf and dumb guy with a girl who declare love to each other.
Assembly — 2 [21]
The development of some of the previous stories is shown: parents walk with their adopted daughter, men ride snowmobiles on the field, railroad women wash the child they talked about on the way from the store, fighters in the infantry fighting vehicles rest after the fight and the former Kremlin watchman cheers up the recruit (this is a young man from the very first story “Protect Love” - N. Tatarenkov) , cosmonauts are solemnly met in Moscow (the hero N. Mikhalkov is met by his wife and daughter, in the roles of which Nadia Mikhalkova and T. Mikhalkova starred). Along with this, ordinary people walking along the street are also shown.
Common phrases
Popular phrases from commercials included in folklore:
- " Dima, wave your hand to mom ."
- " You are a fool, and your husband is a fool, even though he has died, and a brother-in-law is a fool, and a goat is your fool, a psycho damn ."
- “ Will we remove it before the rain?” "
- “ Pop-pop, Sklifosofsky! Deserved it. "
- “ You live ... ”
- “ This is my city! "
- " What are you doing, have you done it?" "
- “ Kriska, be silent! "( Alla Pugacheva yells at her crying daughter)
Parodies
Parodies of the "Russian Project" were shown in the television programs " Gentleman Show ", " Once a Week " (in both programs the parodies were called "The New Russian Project") and " Gorodok " ("Pure Russian Project"). This last name (pronounced with a characteristic “ New Russian ” intonation) entered folklore, as did the name “Konstantin Yeprst” (allusion to Konstantin Ernst ) in the parody. Also in the pun magazine in the rubric “Our Apperitive” in 1997, there were a series of commercials stylized as “Russian Project”. The same thing happened in 1996.
Notes
- ↑ Russian project. Protect love . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Believe in yourself . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Be happy, Pashka . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. May God give you health . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ We Love You.avi unopened . YouTube (August 16, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Remember loved ones . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Set real goals . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. This is my city . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ This is my country. Social advertising 90s. . YouTube (May 23, 2012). Date of treatment July 23, 2018.
- ↑ Russian project. Everything will work out for us . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Assembly . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Everything will turn out 2 . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Better at home . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. To be continued . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Time to collect stones . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Mom, don’t cry . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. We remember . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Save and save . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. I'll be back, mom . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. I love . YouTube (August 1, 2010). Date of treatment July 23, 2018.
- ↑ Russian project. Assembly 2 . YouTube (August 1, 2010). Date of treatment July 23, 2018.