Baselworld is the largest international annual exhibition of watches and jewelry, which is held in Basel , Switzerland . Executive Director - Michel Loris-Melikov . Among the participants are the largest market players, such as Rolex, Patek Philippe, Chopard, Tag Heuer, Hublot, Breitling and others. Baselword is the main industry platform where leading watch and jewelry brands can demonstrate their annual innovations and show innovations to the press, partners, and ordinary visitors of the exhibition [1] [2] .
Content
History
- 1917 - an industrial exhibition in Switzerland was held with an exposition that included a time section
- 1931 - the exhibition is transformed into a professional watch fair
- 1973 - an association of jewelers and watchmakers was produced within one exposition
- 1986 - for the first time watchmakers from outside Europe participated in the exhibition
- 1999 - a significant expansion of the exhibition halls was made (the construction of the First Hall was completed)
- 2003 - the exhibition received a new name - “BaselWorld”
- 2004 - for the first time, watch factories from Russia , represented by well-known Russians “ Polet ”, “ Chaika ”, “Vostok” trademarks, as well as novices in watch business - NO.Y, “Golden Time”, “Volmax”, took part in the exhibition. [3] .
- 2009 - for the first time, an independent Russian watchmaker Konstantin Chaykin took part in the exhibition. In 2018, Constantine became the first Russian, whose work received a nomination in the prestigious Geneva watch awards "Golden Arrow" [4] .
- 2018 - the number of exhibitors decreased to 650 participants.
- 2019 - the exhibition was held without the participation of the largest Swiss watch company Swatch Group, which unites 18 famous watch brands. In addition, from 2020 it is planned to change the traditional dates of the exhibition in Basel.
Structure
The international exhibition brings together about 2,100 exhibitors [5] from more than 45 countries, including leading watch and jewelry brands, as well as companies specializing in precious stones. Participants, as a rule, demonstrate the latest products in their field for industry professionals, media representatives, collectors, as well as all those interested in the latest industry news.
Visitors to the exhibition are introduced to an exclusive range. The exhibition area covers more than 160,000 m² and is located in different rooms located on several floors. The products provided are divided into specialized sectors and are located in six exhibition halls - “Hall of the Universe”, “Hall of Elements”, “Hall of Visions”, etc.
Watch and jewelery companies and other brands related to the subject of the exhibition present their products in their own stands. Baselworld also includes national pavilions. Baselworld traditionally takes place in the spring. In 2012, Baselworld attracted more than 105,000 visitors from 100 countries [6] .
The exhibition, which was held from March 27 to April 3, 2014, was visited by 150 thousand people, of which 3 thousand journalists [7] .
Since 2019, the exhibition is held without the participation of a major player in the market of the Swatch Group, which includes 18 watch brands. The head of the Swatch Group, Nick Hayek, in mid-2018 decided to leave the exhibition after the expiration of the contract with the organizers of the Baselworld exhibition [8] .
Notes
- ↑ About . www.baselworld.com. The appeal date is April 16, 2019.
- ↑ Basel World Watch Exhibition (Baselworld) (Eng.) . swiss-rus.ru. The appeal date is April 16, 2019.
- ↑ Yuri Lvov. Fight hours . Forbes . forbes.ru (December 3, 2004). The date of circulation is January 5, 2013. Archived January 11, 2013.
- ↑ Sheets. The Russian master for the first time received the award of the Geneva Watch Grand Prix . www.vedomosti.ru (November 10, 2018). The appeal date is April 16, 2019.
- ↑ Oksana Bugrimenko. New Basel time . Forbes . forbes.ru (July 3, 2011). The date of circulation is January 5, 2013. Archived January 11, 2013.
- ↑ Ekaterina Istomina, Alexey Tarkhanov. Matter of time . Kommersant . kommersant.ru (April 19, 2012). The date of circulation is January 5, 2013. Archived January 11, 2013.
- ↑ Oksana Bugrimenko. Check watches: new watch Baselworld-2014 . Forbes . forbes.ru (April 2, 2014). The appeal date is April 5, 2014.
- ↑ Sheets. The watch and jewelry exhibition in Basel is left by one of the main participants - the Swatch Group . www.vedomosti.ru (July 30, 2018). The appeal date is April 16, 2019.