Mcclelland's theory

McClelland's theory of motivation is a theory developed by the American psychologist David McClelland in the 1940s. Considers 3 groups of needs : involvement, power and success . To select a method of exposure according to this theory, it is important to pay attention to the peculiarities of two types of motivation: motivation to achieve success and motivation to avoid failure. The motivation for success is generated under the influence of benefits and incentives . It promotes a creative attitude to work, a more complete realization of the potential of the employee and causes active behavior. The motivation for avoiding failures is developed under the influence of punishments . It contributes to the growth of caution, stiffness, a demobilizing attitude to obstacles, the restriction of the creative manifestations of the employee, and causes non-initiative behavior.