Wilfried R. Vanhonacker is a marketing scientist and business expert in China and fast-growing economies with a PhD degree from Purdue University .
Wilfried Vanhonaker for 2011 inclusively worked as dean of the Moscow School of Management Skolkovo .
Wilfried Vanhonacker played a key role in the establishment and development of the Sino-European International Business School in Shanghai (CEIBS), whose dean and vice-rector was from 2001 to 2002. While at CEIBS, Wilfried Vanhonaker created and led the first EMBA program in China. Since 1985, Wilfried Vanhonacker has been engaged in research and business consulting.
Wilfried Vanhonacker taught at business schools such as INSEAD, France, where he served as PhD Program Director, and at Hong Kong University of Science and Technology (HKUST) Business School, where he served as the Chair and Academic Director of the Meeting China Challenge Program . Wilfried Vanhonacker began his career in business education as an associate professor at Graduate School of Business at Columbia University (US).
Wilfried Vanhonacker is the author of numerous scientific publications and books. The best-known of these are The China Casebook (McGraw-Hill 2004), an article on China’s market entry strategies published in 1997 by Harvard Business Review, which was subsequently republished as a bestseller. Harvard Business Review on Doing Business in China (HBS). Wilfried Vanhonacker's priority areas of research are modeling consumer preferences and consumer behavior , as well as increasing brand loyalty in emerging economies.