Beko is one of the brands of household appliances of the Turkish corporation Koç Holding (along with Arçelik , Grundig and some others).
| Beko | |
|---|---|
 | |
| Industry | household appliances ( ISIC :2750 ) |
| Current owner | Koç holding |
| Country of origin | Turkey |
| Start use | 1967 |
| Site | |
The main products manufactured under this brand are large kitchen appliances ( refrigerators , stoves , dishwashers ), washing and drying machines, air conditioners . Products are distributed in more than 133 countries. Production in some countries is localized, in particular in Russia, where the brand has been present since 1997, and in October 2006, its own plant in Kirzhach was launched.
One of the features of advertising this mark is specialization in basketball and football events. The brand is a sponsor of basketball championships in countries such as Turkey , Germany , Italy and Lithuania ; in 2014, the Koç Corporation provided financial support to the World Basketball Championship [1] . He is also the sponsor of the Spanish football team Barcelona [2] , Turkish Besiktas [3] , the Turkmen MTTU [4] , and is also the largest advertiser in the English Premier League since 2008 [5] and the official sponsor of the FA Cup [6] .
Notes
- ↑ FIBA: “FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup”
- ↑ FC Barcelona: “FC Barcelona and Beko sign global sponsorship agreement”
- ↑ Fanatik: “Beşiktaş Beko ile imzaladı”
- ↑ 4 ýyldan soň 4-nji çempionlyk Archived July 21, 2015.
- ↑ SportsPro: “Beko teams up with The Football League”
- ↑ Arçelik A.Ş .: “Beko becomes a sponsor to the oldest football cup in the world”