Brother

The beginning of the modern Brother was laid in 1908 in the Japanese city of Nagoya by the simple citizen Kanekichi Yasui ^[2] . In 2008, she took a leading position in the market of printing equipment in Europe , the USA and Japan in the segment of monochrome laser printers and MFPs ^[3] .

The company was born in a small family repair shop sewing machines . Gradually, the business grew: in 1925, the Yasui brothers - Jitsuichi and Masayoshi - inherited their father's business and named the company Yasui Brothers' Sewing Machine Company. After a couple of years, the company began to produce straw hats , and after another 7 years, the first sewing machine of its own production was released. In 1934, the company was renamed Nippon Sewing Machine Manufacturing Company - the future Brother Industries, Ltd. For two years, production has grown fivefold, and sales growth has necessitated the creation in 1941 of a whole new division - Brother Sales, Ltd.

Production growth has allowed the Yasui brothers to set themselves a new task - entering the international market . The first delivery of Japanese sewing machines took place in 1947 to Shanghai , and by 1959 exports had surpassed the symbolic mark of one million sewing machines. During these years, the Japanese company gradually mastered a new market niche of electrical appliances : the production of electric sewing machines, hair dryers , irons , vacuum cleaners , washing machines and other household appliances under the Brother brand , including portable typewriters, began .

The first Brother portable typewriter appeared in 1961 - simultaneously with the start of construction of a new company headquarters in Nagoya . In the same year, the company adopted the name of its brand - Brother Industries Ltd. In a matter of years, the export of Brother typewriters exceeded their “home” sales, and they themselves became for that time the same reference product as Sony transistors or Canon cameras ^[4] .

In 1966, the first portable electronic calculator from Brother was released, five years later, the company created another sensation in the market, creating the world's first high-speed dot - matrix printer M-101, and in 1978, the very first P-14 typewriter with letters arranged on round head ("golf ball"). In the following decade, Brother began producing a portable electronic printer with batteries .

The “ globalization ” of the Brother business was expressed in the adoption in 1999 of the corporate Global Charter (The Brother Group Global Charter), beginning with the words: “The main mission of Brother is to create and quickly deliver to the consumer worldwide products and services of excellent quality .” Three years later, The Global Vision 21 strategic development plan was adopted, which formulated three main strategic goals of the company until 2012 : 1. To become a leading global high-profit company; 2. Become a first-class manufacturer through the development of outstanding proprietary technologies ; 3. Make the advertising slogan "On your side" the basis of the entire corporate culture .

According to research firm GfK, by October 2006, the supplier controlled 17% of the European market for monochrome laser printers and more than a third of the market for laser multifunction devices (MFPs) ^[5] .

In 2008, Brother celebrated its centenary. Printing devices (printers and multifunction devices) are the main direction on which the company is currently focused. The company employs 23,809 employees worldwide in 43 sales offices and 19 own factories of the company ^[3] . In the anniversary year, the company's turnover for the first 9 months of 2008 was $ 3.8 billion, and the share of the company's sales in Russia was, according to various estimates, from 5% to 10%.

• Toshikazu Koike , President
• Yuji Furukawa , Senior Manager, Brother
• Shigeki Ishikawa , Senior Managing Director
• Kobun Koike , Executive Director of Brother

The Russian representative office of Brother opened in October 2003. Before that, there were only separate, unordered deliveries of Brother products to Russian customers ^[6] . In 2003, only 5 people worked in the Moscow office.

On July 19, 2006, Brazer LLC (Brother LLC) was registered in Russia, which took over all the work of importing, clearing and promptly delivering spare parts for Brother service providers ^[7] .

In Russia and the CIS, Brother is actively working with sales channels, constantly expanding the list of partners. In July 2009, the company had 9 distributors, about 600 selling dealers, more than 150 service centers. Like many suppliers, Brother is fighting counterfeit products, which translates into counterfeit destruction actions ^[8] .

• Seiji Tsuji , Head of the Representative Office in Russia
• Nail Gimaliyev , director of marketing and business development of the company's representative office in Russia

• Brother HL-5340D is a black and white laser printer with automatic duplexing function.
• Brother HL-5350DN is a black and white network laser printer with automatic duplexing function.
• Brother HL-5370DW - black and white wireless laser printer with automatic duplexing function.
• Brother MFC-250C - color inkjet printer, copier, flatbed scanner and fax.
• Brother DCP-6690CW is an A3-format multi-function jet device.
• The Brother MFC-990CW is a wireless color inkjet MFP with a digital cordless handset.
• Brother DCP-385C - color inkjet printer, scanner and copier with a wide LCD display 3.3.
• Brother DCP-165C - color inkjet printer, scanner and copier, equipped with slots for reading memory cards and PictBridge support.
• Brother DCP-145C - color inkjet printer, scanner and copier.
• Brother Mfc-7320R - laser printer, fax, copier and color flatbed scanner.
• Brother DCP-7030R - laser printer, copier and flatbed scanner.
• Brother DCP-7045NR - laser printer, copier and flatbed scanner.
• Brother MFC-7440NR - laser printer, fax, copier and color flatbed scanner.
• Brother MFC-7840WR - laser printer, fax machine, copy machine and color flatbed scanner.
• Brother HL-2035R - black and white laser printer.
• Brother HL-2140R - black and white laser printer.
• Brother HL-2150NR - black and white laser printer with built-in network interface.
• Brother HL-2170WR is a black and white laser printer with wireless and wired interfaces.
• Brother P-Touch 1010 - label printer.
• Brother P-Touch 2700VP - label printer.
• Brother P-Touch 1280 VP (unavailable link) - label printer.
• Brother HL-4040CN - high-speed color network laser printer.
• Brother HL-4050CDN (inaccessible link) - high-speed color network laser printer (with duplexing module).
• Brother DCP-9040CN - network color laser multifunction device.
• Brother MFC-9440CN is a networked color laser multifunction device with integrated fax.
• Brother FAX-2825R - laser fax.
• Brother FAX-236S - a fax machine with printing on thermal paper.
• Brother FAX-335 is a thermal paper fax machine with built-in answering machine.
• Brother DCP-8065DN (inaccessible link) - network laser printer, copier and color flatbed scanner.
• Brother MFC-8860DN is a black and white laser multifunctional center.
• Brother FAX-2920R - black and white printer,

• Brother DCP-7030R, Hard'n'Soft magazine, winner in the category “Valid Price”
• Brother MFC-7420R, Hard'n'Soft magazine, winner in the "Editor's Choice" nomination
• Brother MFC-7320R, Hard'n'Soft magazine, winner in the "Editor's Choice" nomination
• Brother MFC-7840WR, World PC Magazine, winner in the "Editor's Choice" nomination
• Brother MFC-9440CN, Hard'n'Soft magazine, winner in the "Original Design" nomination
• Brother HL-2140R, Upgrade Special magazine, winner in the "Editor's Choice" nomination

• TSO 99 is the international standard for environmental friendliness of office equipment, developed by the Swedish Confederation of Professional Employees - Tjanstemannens Centrealorganisation - in 1999. The first manufacturer of printers that meet TCO 99 standards is Brother ^[9] .
• Blauer Engel - The environmental standard Blauer Engel (Blue Angel) was established in Germany in 1978. The corresponding emblem is provided to the product after successful testing by an independent RAL Institute. Only the most environmentally friendly products have the right to use this internationally recognized emblem. A number of Brother models have such an emblem ^[10] .
• Energy Star is a standard developed for the certification of energy efficient devices. Brother products are certified under this standard ^[11] .
• Innobella is a technology that includes a special ink formula, a special line of consumables, and specially designed paper.

• Brother's official global website