Tradera.com is the largest online auction in Scandinavia . Both private individuals and companies can act as sellers at an online auction. For using the auction, the seller pays a fee in the amount of a certain percentage of the amount for which the goods were sold, with a fixed minimum of 3 and a maximum of 200 kroons. As a security measure, there is a rating system: the buyer and seller have the right to leave positive or negative feedback about each other. However, the system allows the seller to leave a review only after he saw the customer’s review, which successfully protects fraudsters from negative reviews. In fact, the buyer can simultaneously be deceived and receive negative feedback. Which, however, does not reduce the popularity of the platform due to the absence of any serious competition in the market for such services.
History
Tradera.com online auction was founded in 1999. April 24, 2006 purchased by eBay auction for 365 million SEK (approximately 48 million US dollars ). Then eBay decided to close its regional office for further development under the tradera trademark , better known in Sweden . In 2015 was purchased by PayPal .
Sources
- Auction Website (Eng.) (Retrieved March 17, 2009)
- Car Auction (Eng.) (Retrieved March 17, 2009)
- An article in the Expressen newspaper (Swedish.) (Retrieved March 17, 2009)