Advertising on parking , parking-advertising - any advertising information that is placed on parking lots of large shopping and hotel complexes. Variety of outdoor advertising and ambient media .
Advertising is placed in the form of banners and light boxes on fences, pillars, ceilings and other elements of underground and multi-tiered parking lots. For parking advertisements, advertising banners of 2 × 5 m in size are mainly used, however, due to the design features of parking lots , non-standard advertising structures of various formats can be used: from small signs and signs to wide-format banners and billboards .
Outdoor advertising , excessively placed along the roads, is aimed mainly at pedestrians and passengers in cars and urban transport. On the contrary, the advertisement placed on parking lots is aimed at motorists. Due to the novelty of the placement of parking advertising, its perception is similar to road signs , information signs, which for the duration of the driver’s view occupies a leading place, while the usual outdoor advertising is on the 10th place after buildings, trees, sky, etc. [ one]
For several years in a row, this advertising medium is used for the festive decoration of Moscow on the City Day, which is carried out in accordance with the decree of the Moscow Government dated 11.09.2007 No. 801-ПП “On the design of the city of Moscow on holidays, memorable days, days of ceremonial and other events” [2 ] .
Content
Types
Parking advertising can be placed on numerous parking elements in the form of information signs and stickers, advertising banners , light boxes, inscriptions and graphics , etc.
Benefits
- accurate geo-targeting ;
- non-standard and novelty of the advertising medium;
- increased contact time due to low speed;
- low budget advertising medium.