Neways

The Neways story began more than twenty years ago, when the founders of the company, Tom Mauer and Leslie Di Mauer, discovered that most personal care products sold contained a number of potentially harmful ingredients, and decided to create a line of alternative personal care products without such components. .

In 1992, Neways became a corporation and began to grow rapidly.

In September 1992, Neways acquired the assets of the previously existing company Images and Attitudes, Inc., which at that time produced the only product — the Quick Trim dietary supplement (the name was changed to Quickly) ^[2] . In 1993, this tool, which was positioned by the manufacturer as a means of overweight, was withdrawn from sale by order of the Food and Drug Administration . Quickly samples contained a significant (at least 33.5 mg) dose of furosemide - a prescription diuretic ^{[2] [3]} .

That year, the company added a number of dietary supplements to a successful personal care line.

Then, in 1997, the liquid supplement Maximol Solutions was created, which quickly became the leader of Neways sales. Scientific research in the database "Pubmed" this additive does not have.

Thanks to the success of Maximol Solutions, the Neways office in Japan opened a year later, and just five years later, Neways became the third largest network marketing company in the country. .

In 2003, Neways completed construction of a new headquarters in Springville, Utah, and later that same year, Neways opened an office in Germany / Germany .

In 2006, the investment company Golden Gate Capital (San Francisco) bought Neways ^[4] at an unnamed price. According to information published by Bloomberg, Golden Gate Capital manages assets of approximately $ 12 billion; also engaged in investments in Herbalife ^[5] .

According to Bloomberg analysts, by the end of 2011, Neways had significant debts and was on the verge of bankruptcy ^[5] .

In early 2012, SAC Capital Advisors LP and Z Capital Partners LLC considered the possibility of gaining control over Neways as a result of debt restructuring ^[6] .

In 2014, there was a rebranding of the Neways company. Now products are manufactured under the brand Modere .

Established in 1992 in the United States, Neways has been operating in Russia since 1994. It was one of the first companies that used the direct sales system in Russia along with Herbalife ^[7] .

In addition, the company is also represented in 29 countries, including Australia , New Zealand, Canada , Israel , Mexico and Japan. . In Russia, Ukraine , the Baltic States and Israel, the company is represented by a subsidiary of Newweiss Eurasia. .

In the company's assortment there are products that have received medals and diplomas from the public organization “ European Academy of Natural Sciences ” ^{[ significance of fact? ]} .

In connection with the expansion of the list of potent and toxic substances, some dietary supplements manufactured by Neways from among those previously authorized in Russia were prohibited by the Rospotrebnadzor , in particular, "According to D'Arco" ^{[8] [9]} . Also, some dietary supplements containing intoxicating pepper ( kava-kava , included in the list of potent and toxic substances PKKN ) ^[10] ) "Extremin", "U-Free", "Shangri La" were banned in 2004 ^[11] .

In the future, these dietary supplements were discontinued and Neways stopped using kava-kava in the manufacture of dietary supplements.

• In 2004, Neways was convicted on charges of distributing pharmaceutical products that contain human growth hormone, which is illegal to distribute without a doctor's prescription ^[12] .

• In 2005, the founders Thomas and Leslie Mauer were convicted of tax fraud, they hid 4 million dollars in profits. They also provided a fake credit receipt and lied to the IRS special agent ^[13] .

• In 2006, Thomas was convicted to 33 months in prison and 3 years of the next conditional dismissal, and also pledged to pay $ 75,000 in addition to paying tax money. Leslie was sentenced to 27 months in prison and the next 3 years of conditional dismissal and pledged to pay $ 60,000. ^[14]

• In 2008, the Japanese government forced Neways Japan Ltd to stop supplying for three months (from February 21 to May 20) because distributors misled customers by saying that competitors' products could cause cancer ^[15] .

• www.neways.com