Teaser Teasers usually appear at an early stage of product promotion and serve to create intrigue around it. A marketing technique based on the use of teasers is called teaser advertising .
For attraction in teasers, ambiguous [1] and provocative phrases or images, fragments of videos or performances, etc. can be used.
Content
History
It is believed that one of the earliest applications of teasers was the promotion of the MJB Coffee brand. In 1906, intriguing announcements appeared along the roads of the city of San Francisco with the question “Why?” (“Why?”) [2] [3] .
Technology
Teasers usually follow a series of 5 frequencies. A teaser advertising campaign takes place in two or three stages. The first stage is the teaser itself, most often a question that creates intrigue that can arouse curiosity and interest. The second stage is solving the riddle by means of an answer and demonstrating the brand itself.
According to the period of conducting teaser advertising campaigns are divided into two groups:
- one-day - the riddle and disclosure occur almost instantly, for example, a question on the cover of a magazine, the answer is on one of the last pages;
- weekly - disclosure occurs 2-3 weeks after the teaser.
To ensure the success of the teaser advertising campaign, it is necessary to simultaneously comply with three main components:
- the period between the appearance of the teaser and the disclosure should not be too long so that the interest arises;
- the logic of communication between the teaser and the advertised products should not allow the possibility of identification with another brand;
- A bright and creative idea that can interest a wide range of consumers.
Movie Teasers
Teasers can have different shapes. When a film is announced, the announcement often takes the form of a trailer - a small video consisting of short and most spectacular movie fragments . At the same time, the video sequence from unrelated fragments is combined, according to the principle of a kaleidoscope . A standard cinema teaser lasts 15-30 seconds.
Very often, cinematic teasers or book teasers appear when work on a work is not yet finished.
Teaser Online Advertising
Teaser from tease English - teasing. Widely used on the Internet to monetize sites. Sites place a block of teasers - a picture with a description that should intrigue the visitor and stimulate him to follow the link.
The picture and description should fully disclose the essence of the advertised material. In this way, the advertiser who created the ad gets a more targeted audience. Teasers can be used to advertise subscriptions, services, and physical goods.
For website owners, more clicks are important, which gives more revenue. Therefore, both static and GIF images can be used. In some teaser networks, such as AdKeeper.ru, Bodyclick.net, Tizerbox.net, Visitweb.com, you can combine these types of ads. This allows you to simultaneously increase revenue for site owners and receive quality traffic for advertisers.
To date [ when? ] Teasers occupy about 70% of the total volume on the Russian online advertising market.
See also
- Trailer
- Announcement
- Advertising
Notes
- ↑ Metropolitan deputies established outdoor surveillance. They want to introduce censorship on street advertising , Kommersant Newspaper No. 35 (03/01/2005), S. 8. Date of treatment December 1, 2013.
- ↑ Famous Frisco Families 09-11 "Nob Hill Gazette (link not available) . Date accessed December 1, 2013. Archived December 3, 2013.
- ↑ http://www.greenspun.com/bboard/q-and-a-fetch-msg.tcl?msg_id=0005VI "It was indeed an advertising campaign for MJB Coffee, of the type that today are called" teaser campaigns. “”