Pixel advertising is a term given to visual advertisements that are grouped in one place, usually on the front page of a website specially designed for such advertising.
Content
History
Pixel advertising gained popularity in the last quarter of 2005 , when British student Alex Tew created the website milliondollarhomepage.com and offered advertisers the option to buy ad space, measured in pixels on the homepage. The price was set at $ 1 per pixel, just 1 million pixels of available space. After about five months, all the pixels were sold, and Tew earned one million dollars. It was in the news all over the world, therefore it attracted public and business interest in pixel advertising.
Problems
The peak of popularity fell at the beginning of 2006 due to the novelty of the project, but gradually the interest in pixel advertising came to naught. The problems with such multi-banners are as follows [1] :
- visitors had no reason to return
- static content
- lack of tools for searching and filtering information
- risk of clicks on the banner
- lack of user confidence in the relevance of information
Pixel Advertising Sites
- www.milliondollarhomepage.com - The famous site of Alex Tew;
Notes
- ↑ Future Multimedia Networking, 2009 .
Literature
- Mauthe, A. and Zeadally, S. and Cerqueira, E. and Curado, M. Future Multimedia Networking: Second International Workshop, FMN 2009, Coimbra, Portugal, June 22-23, 2009, Proceedings. - Springer, 2009 .-- P. 231. - 262 p. - ISBN 9783642024719 .