Hello!

In 1976, 30 years before the spread of “preve”, the word was used by the writer Evgeny Popov in the story “Living Living Man” (“Preved, comrade!”). This is particularly noted in a new edition of Popov's short stories ^[2] .

In 2002-2003, the use of the “Prevet” and “Preved” forms ( “Preved, as it is customary to say in the modern world” ) were noted in the blogosphere, the last form of the errative is noteworthy from a linguistic point of view that both spelling mistakes were made in the word, not affecting its pronunciation, this spelling is the opposite of phonetic writing ^[1] .

The word “Preved” became widespread as a result of the appearance in the collective blog Dirty.ru (in the “ Leprozorium ” section) of the Russian edition of the picture “Bear Surprise” by John Lurie , February 3, 2006. Edited by a user of the site Lobzz (Roman Yatsenko ^[1] ). The picture shows an anthropomorphic bear that made tourists have sex in nature; the bear lifted its front paws up and said: “Preved!” (in the original: “Surprise!”).

Following this publication, the Leprozorium, for technical reasons, did not work for some time, and the drawing is distributed through other Internet resources, such as LiveJournal . February 15th, there is a community   . In dirty.ru itself, Jovan Savovich declares the use of the word “Preved” as a violation punishable by a two-week block (while “ Podonkovsky slang ” is only a week) ^[1] .

The site preved.ru becomes an object of cybersquatting ^[1] .

The picture and the phrase generated a surge of creative activity in RuNet , which gave rise to new erratic stamps (including secondary erratives) and distortion styles. Among the main new stamps can be called “ Medved ”, “Krosavcheg”, “Kagdila?”, “Uchasneg”. The bear depicted in the picture is called the Bear.

In the overseas part of the Internet, a similar explosion of creativity was recorded in 2003 around a specific image of an owl and the replica “ O RLY? "( Errative from the English. Oh, really? -" Is it true, or what? ").

From the point of view of researchers of the modern Internet, such phenomena are defined as Internet memes ^[1] .

Since 2009, the word “Preved” and other related words began to go out of fashion ^[1] .

The anthropomorphic erect bear from the picture of Luri has become an independent character - a Runet meme , having its own name Medved . The gesture of the paws raised to the sky with which it is depicted in the picture acquired a completely different meaning. It began to be used as a gesture of greeting when communicating with Internet users, and sometimes even in reality.

So, in forums , blogs , chats and other interactive means of communication, the spread is getting an emoticon in the form of the Latin letter “Y”, which depicts the bear's characteristic gesture ^[1] , as well as “Гг ^ Y”, which simultaneously designates a bear and a couple of lovers. Another variant of the emoticon: "j> n * Y".

The form of the word “bear” is quite unusual: for the modern Russian errative, it is not typical for the final consonant to harden , which is expressed in the letter in the absence of a soft sign. Erratic forms found in Runet are based on the morphological principle of Russian writing, requiring uniform spelling of morphemes , and are the result of hypercorrection , which, if you read it according to the literary pronunciation norm and reading rules, sounds exactly like a correctly written word. The hardening of the final consonant distorts the phonetic appearance of the Russian word, therefore the most common hypothesis is that the noun “bear” lost a soft sign to rhyme with the word “preved” ^[1] .

Typical changes made to speech to give the Medvedev sound include ^[3] :

• “And” in an unstressed position turns into “E”, and the consonant is voiced at the end: PRIVET - PRVED.
• “A” in an unstressed position turns into “O”, and the suffix “CHIK” into the suffix “CHEG”: the BADDER is the BEDROOM.
• Deaf consonants at the end of a word and before other deaf consonants in the middle of a word turn into voiced ones: PuShkin - PuZhKEN, participant - participant.

The general rule is: “I” is replaced by “E”, “A” by “O”, deaf consonants to voiced, but so that the transcription of the word (the way it is pronounced) does not change. “Preved” is pronounced “hello” according to the rules, and “participant” and “participant” - “participant”, that is, the same.

The phenomenon went far beyond the boundaries of Russian-language blogs and forums ( Internet culture ) and fell into the so-called “offline environment” or “real life” - this is what Internet users often call the usual sociocultural environment of a person. A number of well-known media outlets published articles about “drive”, scum and internet slang .

The word “Preved” appeared on the cover of Sergei Minayev ’s book “DUHLESS” , appeared in the film “Hottabych” (chat episode), in the animated series UmaNetto (about Katya Ochkareva), it can be seen in one episode of the animated series “ Smeshariki ”, was used in a translation of Salman Rushdie’s novel “ Satanic Poems ” to convey cockney slang expressions.

Moscow photo artist Irina Nikishina in 2008 made the film “Borovsk, Prev!”. The film is a black and white photograph of Borovsk mounted to music, in which the image of the Bear appears in the most unexpected places. The film “Borovsk, Preved!” Won a prize at the Nizhny Novgorod Photobiennale of 2008 ^[4] .

The image of the bear was used in the video sequence at the concerts of the DDT group in Moscow and St. Petersburg on September 24 and 26, 2008, respectively.

MEDVED is an abbreviation ^{[5] of the} name “Interregional Movement Unity” - a pro-government movement that formed a faction in the State Duma of the 3rd convocation of 1999-2002, long before the advent of the Internet meme . The logo of the movement depicted a brown bear .

In 2002, on the basis of MEDVED, the United Russia party was created, with the Unity bear switched to its logo, later changing its color from brown to white ^[6] .

All this, along with the well-known Internet meme, influenced the fact that the word bear is often associated with the name of Dmitry Medvedev , President of Russia from 2008 to 2012 ^[7] .

During the Internet conference of Russian President Putin on July 6, 2006, in the framework of which all interested Runet users asked him questions through the Yandex portal, the largest number of votes (28,424) was asked by the question “ TRAIN, Vladimir Vladimirovich! How do you feel about BEAR? ". This fact was an important step in gaining the “pre-medvedom” fame and popularity even among those who rarely use the Internet ^[8] . Although in the end the question was not asked to Putin in the initial version (the organizers considered this and a number of other questions as a flash mob ), the question was “ how do you feel about Medved magazine ” ^[9] . At the same time, some representatives of the foreign press understood this question literally (in particular, the Associated Press agency considered that this was the first deputy prime minister of the Russian government Dmitry Medvedev ^{[10] [1]} ).

In the city of Novorossiysk (Krasnodar Territory), Medved was used as one of the elements of black political PR during the election campaign in the State Duma of Russia on December 2, 2007 ^{[11] [12]} .

• Krongauz M.A. Tutorial Albansky. - M .: AST, 2013 .-- ISBN 978-5-17-077807-2 .
• Folklorists begin to study the "bear" with the "prelude" Lenta.ru , November 28, 2006
• Sergey Villanov. Full translation // Computerra No. 11 (631), March 21, 2006.
• FULL TRANSLATION , Lenta.ru, February 28, 2006 // Internet slang is increasingly going beyond the virtual space.
• ROTOR with a message to Lenta.ru , April 15, 2006 - as a “winner”, he won the industry competition of Russian Internet professionals ROTOR .
• Boris Grebenshchikov: “Preved is brilliant” - Fontanka.ru , March 24, 2006