Lay's' is a brand of a variety of potato chips , founded in 1938 . Lay's chips are manufactured by Frito-Lay, owned by PepsiCo Inc. since 1970 . Other Frito-Lay brands include Fritos, Doritos, Ruffles, Cheetos, and Rold Gold pretzels.
| Lay's | |
|---|---|
 | |
| Current owner | Frito Lay Manufacturing , owned by PepsiCo Inc. |
| Country of origin |  USA |
| Start use | |
| Assessed value | 7.63 billion |
| Site | Official site |
Brand History
Lay's chips brand was invented by American Herman W. Lay , who started his business in 1932 as a small salesman selling potato chips in Nashville . A 24-year-old merchant then sold Gardner's chips to Barrett Food Products in Atlanta , Georgia . Lay was loyal to the Gardner brand of Barrett Food Products until 1944 , when he decided to change the name of the potato chips to Lay's Potato Chips. This year is considered the birth year of the Lay's trademark.
The Pepsi Cola Company was renamed PepsiCo in 1965 after merging with Frito-Lay, a company from Dallas that produced chips and other snacks ; this company was founded in 1939 by Herman Lei under the name HW Lay & Company, in 1959 it merged with Fritos, before combining with Pepsi, the Frito-Lay product range totaled 32 items, sales exceeded 100 million.
Assortment policy
The assortment policy of the company is the selective positioning of various types of products in various regional markets.