Strategic marketing is an active marketing process with a long-term horizon of the plan, aimed at exceeding market average indicators by systematically pursuing a policy of creating goods and services that provide consumers with goods of higher consumer value than competitors .
Strategic marketing focuses the company on economic opportunities adapted to its resources and providing potential for growth and profitability. The objective of strategic marketing is to clarify the company's mission, develop goals, formulate a development strategy and ensure a balanced structure of the company's product portfolio. [one]
Content
Process
The strategic marketing process has medium and long horizons;
The challenge of strategic marketing
- Clarification of the mission of the company,
- Formation of a unique selling proposition (USP),
- Setting goals
- Development strategy development,
- Ensuring a balanced structure of the product portfolio.
Events
Strategic marketing events find their conceptual expression in a marketing strategy that helps the company answer a number of questions.
See also
- Marketing plan
Links
- http://markint.ru/strategicheskij-marketing/
- http://www.vball5.ru/pub/editor/libr/002/Lamben.%20Strategic%20marketing.pdf Jean-Jacques Lambin "STRATEGIC MARKETING"