NPD Group, Inc. (formerly “National Purchase Diary”) is a market research company. Provides information about consumers and retailers to manufacturers and retailers. Using actual sales data from retailers and distributors, as well as consumer-reported buying behavior, NPD offers a consumer dashboard and retail tracking services, special communications, modeling, analytics and sample research [1] . Covered industries include: clothing, appliances, automobiles, cosmetics, household appliances, food and drink, catering, shoes, household goods, household utensils, art, information technology, films, music, toys, radio, computer games . [one]
| NPD Group | |
|---|---|
 | |
| Type of | Limited liability company |
| Base | 1967 |
| Location | |
| Key figures | Todd Johnson |
| Industry | |
| Number of employees | 1,400 |
| Site | npd.com |
NPD Group was founded in 1967 . The main office is located in Port Washington , New York. Offices and representative offices are located in the United States, Japan, Great Britain, the European Union [1] . The CEO of the company is Tod Johnson [1] .
The NPD Group has consistently ranked among the top 25 market research companies in independent Honomichl Top 50 report reports (inaccessible link from 12/08/2013 [2184 days] - history , copy ) , which the media and the research industry recognize as a likely source of market information conjuncture. In 2006, NPD ranked 14th on this list.
Notes
- ↑ 1 2 3 4 NPD.com, company website, scanned 2007-03-26 (link not available) . Date of treatment May 31, 2008. Archived October 15, 2009.